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Harley-Davidson Announces “Build It and Win It” Winner

2009 Softail Cross Bones Dream Bike Motorcycle Awarded to Georgia Woman.

Harley-Davidson has announced the winner of its "Build It and Win It" sweepstakes presented by Harley-Davidson Genuine Motor Accessories. Libby Hitchcock from Dallas, Georgia, was the lucky winner of her self-designed 2009 Softail Cross Bones installed with over $4,500 of custom options including H-D exclusive paint, and numerous decorative and functional accessories. The local dealer, Cartersville Harley-Davidson, provided the delivery and installation of the prized motorcycle on Saturday, January 31.

"Ever since the Cross Bones came out, I have lusted after it," Hitchcock beamed. On choosing the Chisel Custom Grind Collection paint set and other black accessories she said, "The bike looked old school and was crying-out for that black matte finish." She plans to put on as many miles as soon as possible, especially since riding has been a life-long passion of hers. She grew up riding with her grandfather and father who both worked at Harley-Davidson dealerships in Georgia. But after taking her Rider’s Edge® course, she got her own official license in November of 2007.

The "Build It and Win It" sweepstakes utilized The Customizer (, an interactive web tool on that allows customers the ability to build their virtual dream Harley-Davidson motorcycle. On The Customizer, visitors can choose 2009 Harley-Davidson models and then select from dozens of custom options, including Color Shop custom paint sets, Screamin’ Eagle® performance components, hand and foot controls, custom front end parts and decorative collections, and add and remove them on a virtual motorcycle. As the bike is created, each new component appears on a picture of the virtual motorcycle, so customers can see exactly what the finished custom Harley-Davidson will look like. These dream bikes can then be saved in a personal profile "Garage," along with a convenient, printable list of each component with its part number and retail price.

At the close of the three-week contest, those contestants who built and saved a bike into a personal profile Garage were entered into the sweepstakes. On Nov. 6 a Harley-Davidson Motor Company representative randomly drew Hitchcock’s bike from the pool of virtual custom bikes that had been built during the contest dates.

Lee Bond, the Service Manager at Cartersville H-D, who installed the accessories on the Cross Bones for Hitchcock, also thinks the bike looks great. He and others from the dealership made a special event for Hitchcock when she took ownership of the bike. "We had a party for Libby and took pictures with everyone who attended," he said. "Libby met everyone at the dealership and got a tour of all the departments."

For additional information on Harley-Davidson Genuine Motor Accessories, see your local Harley-Davidson dealer or visit the Harley-Davidson Web site at



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