Bell Ace Café Helmets
U.S. helmet manufacturer, Bell Helmets, and U.K. icon of motorcycle and hot rod history, Ace Café London, have Friday (April 22, 2016) announced limited edition Ace Cafe Custom 500 and Bullitt Carbon helmet designs. In addition, a full race version of the Bell Race Star will be released in time for the 2016 Isle of Man TT.
The announcement from the Ace said, “This unique helmet collection pays homage to the original helmets as worn by those who frequented the Ace Cafe and its environs. London’s Ace Cafe opened in 1938 as a roadside pull-in and quickly became a focal point for motorcycle riders. With Bell being the helmet of choice for many international pro road racers for the last half century, cafe racers likewise adopted helmets such that they are an ingrained part of the British 'Ton Up' motorcycle culture. Now, over sixty years later, the partnership comes full circle in the form of these new collaborative helmet designs.”
Managing Director of Ace Cafe London, Mark Wilsmore said of the collaboration, “Bell continues to develop state-of-the-art head protection, and the Ace Cafe remains at the forefront of British riding culture. Bell continues to be Ace Cafe’s most trusted brand for head protection, and it is with privilege and pride that we see the Ace’ mark on these great helmets.”
The Bell/Ace arrangement will extend beyond the limited edition helmets. Bell and Ace Cafe London are considering collaboration on major events, shows, racing and the Isle of Man TT.
Chris Sackett, Vice President of Bell Helmets, said “The release of the Ace Cafe Custom 500 and Bullitt is only the beginning of what is to come. We plan to collaborate on larger and more influential projects that will capitalize on our shared enthusiasm and passion for motorcycle culture.”
The partnership with the Ace continues a trend on the part of Bell Helmets collaborating with industry leaders on product designs that have included Carey Hart, Roland Sands Design, Corey Miller, Skratch, Airtrix and Chem Candy.