North America has shown some increased interest in the world of motorcycling recently. Last October, fans along with industry leaders came out in droves to the American International Motorcycle Expo (AIMExpo) which managed to get everyone under the roof of Orlando’s Orange County Convention Center.The AIMExpo has earned growth in two key areas for another year in a row, as discussed in Trade Show Executive “Fastest 50.” The AimExpo improved on Net Square Feet of Exhibit Space and Number of Exhibiting Companies – in a nutshell, that means there was more room for more vendors to show their wares.
The numbers are impressive. At 888,000 total square feet, the 2015 installment of the AIMExpo was larger than ever. What made this possible was having the largest OEM and aftermarket participation over any previous year. For the AimExpo, this resulted in a record 566 exhibitors and roughly 19,000 combined dealers, media as well as consumer attendees that perused all of the available sections in the power sports industry. Due to the diligence of the organizers, AIMExpo’s 10-percent increase secured it spot in the “Fastest 50 Class of 2015” along side larger expos of the same nature.“To earn a spot in the ‘Fastest 50’ over back-to-back years is a testament to the rising influence AIMExpo has had and continues to have on the powersports marketplace after just three years,” said Mike Webster, Senior Vice President of MIC Events. “Impeccable customer service, a commitment to enhance the way the business of motorcycling is conducted, and now a part of the Motorcycle Industry Council to closely serve the industry is sure to maintain this upward progression and keep AIMExpo among the most prominent trade shows in North America.”While the world of tradeshows might be a mystery to a large portion of our readers, it is something that we happen to visit. We also encourage everyone to check out trade shows because let’s be honest, getting to see new models before they hit the streets is worth an afternoon. Covering all of that is Trade Show Executive, a monthly publication focused on providing news, views and tools for trade show and event executives from a wide range of industries, not just motorcycling.And there hasn’t been much rest for the organizers of the AIMExpo which is scheduled to take place on October 13-16 in Orlando. The first wave of exhibitor booth selections have just concluded this past week, leaving more than 205 brands, not to mention a fan favorite and multi-year partner Suzuki, who have secured a spot on the OCCC floor. This will all be taking place in the newly constructed North Hall which brings it conveniently closer to the on and off road action at AIMExpo Outdoors!, a fitting accent to the world of motorcycling as we know it.“We are coming off our most successful year to date and things are already moving quickly just a month into the New Year,” said MIC Events Vice President and General Manager Larry Little. “Hundreds of exhibitors have already secured their spots on the floor and we’re looking at an increase in OEM involvement, thanks in part to our partnership with the MIC. With the move to the North Hall, all of the action at AIMExpo will take place within a very short walk. 2016 is off to a great start!”A live and fully interactive floor plan is now available at AIMExpoUSA.comWith exhibitor presence continuing to build, companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MC-SHOWS (855-627-4697).For the latest information regarding AIMExpo, please visit their website AIMExpoUSA.com and keep up with AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
This week we ride two genre-departing motorcycles from the established American manufacturers. Jess McKinley gives us his thoughts on the all new Harley-Davidson Pan America Special, and Ron Lieback gives his on Indian’s latest version of the FTR 1200 S.