2015 Suzuki Motorcycle Sales
The numbers are in, and Suzuki Motor of America Inc. has reported record sales for December 2015. Dealers increased retail sales by 50 percent in comparison to last year’s closing month.
Suzuki is extremely excited as this marks the sixth continuous month of sales growth from Suzuki dealers over last year’s numbers.
“Suzuki dealers worked incredibly hard throughout 2015,” said Rod Lopusnak, Director, Operations Head, Motorcycle/ATV Sales Operations for Suzuki Motor of America, Inc. (SMAI). “And for them to help us close the calendar year so powerfully is a great sign moving into 2016. We will continue to give our dealers industry-leading opportunities to ease the sales process for buyers of Suzuki motorcycles, scooter and ATVs.”
This past Christmas was one to remember for many boy and girls new to the riding community. December reflected a massive amount of interest in Suzuki’s smallest line of powersports machines – the DR-Z70, DR-Z125L and RM85 – could be found aplenty under the proverbial yule tree. And as we all know, motorcycles tend to make the best holiday gifts. Suzuki’s total monthly sales in both Enduro and MX segments were up more than 100 percent in comparison to 2014 in the US market.
Not to be out done – Suzuki’s street motorcycle lines made great strides as well.
Suzuki has remained committed to growing their line of standard-category motorcycles while still catering to the needs of a wide variety of shoppers that have made Suzuki dealers their establishments of choice. And the sales show it with another segment showing year-over-year increases.
Models such as the exciting and all-new Suzuki GSX-S1000 and GSX-S750 naked sport bikes created quite a stir on the showroom floors in 2015, enough to get many of those bikes off the freshly vacuumed carpet and out onto the street. Suzuki’s newest models, such as the Bandit 1250S and all new SV650, which will be on the market shortly, are expected to inspire plenty more sales. Suzuki dealers are stocking up on standard models at every price point; anticipating what Suzuki feels is a rapidly increasing market.
Suzuki’s established sportbike line grew more than 50 percent, as well as the Dual Sport-Adventure class which made a 40 percent jump. The Burgman scooter line was not left out in the cold – showing a 20 percent increase from last year’s results and the Boulevard cruiser class more than doubled numbers in the same month last year. Suzuki’s adventure-focused V-Strom 1000 ABS motorcycles made big sales gains as well. Consumers chose the ever popular Suzuki Hayabusa in large numbers, nearly doubling the model’s sales marks in the prior year. Lastly, Suzuki’s wonderful Boulevard M109R showed some impressive gains, displaying the brands dedication to all riding styles.
Suzuki’s industry-leading retail sales promotions, combined with an ever-improving model mix, was a big factor throughout the year for dealers’ strong sales. SMAI plans to continue that into January, and it recently announced the new #MySuzuki Sales Event that features similarly strong retail promotional offers, such as customer cash back and financing with interest as low as zero percent.
The SMAI advertising team is communicating this offer for millions of impressions to keep interested shoppers aware of their nearby Suzuki retailer.
Suzuki’s industry-leading retail sales promotions, in conjunction with an every dynamic model lineup could be seen as the year’s greatest contributor to strong turnouts at the local Suzuki dealer. SMAI plans to continue those same principles into the New Year – announcing the new #MySuzuki Sales Event that features similar enticing promotional offers, such as: Cash back and interest as low as zero percent. SMAI advertising team is spreading the word, communicating millions of impression to keep interested shoppers aware of their nearby Suzuki retailer and more importantly, how to take advantage of sales.
Suzuki brand-promotion plans through January also include a major focus on the start of the 2016 AMA/FIM Supercross season. The company returns to the tracks with its prominent Factory Racers, including James Stewart and Blake Baggett of Yoshimura Suzuki Factory Racing, plus Ken Roczen and Broc Tickle with the Soaring Eagle / Jimmy Johns / Suzuki Factory Racing team. Race fans watching live and on TVs throughout the country will see even more yellow Suzuki RM-Zs on Supercross tracks in 2016.
The world of racing is getting quite a bump due to Suzuki brand-promotion plans. Suzuki is dedicated to supporting the AMA/FIM Supercross season, lending a hand to Supercross stalwarts including: James Stewart and Blake Baggett of Yoshimura Suzuki Factory Racing, plus Ken Roczen and Broc Tickle with the Soaring Eagle / Jimmy Johns / Suzuki Factory Racing team. Race fans in the stands and at home, throughout the country will see even more yellow Suzuki RM-Zs on Supercross tracks in 2016.
“Along with our expansion of Suzuki Amateur Racing, we are excited to support more racers and race teams in the premier sport of AMA/FIM Supercross,” said Steve Bortolamedi, Communications Manager for SMAI. “Fans of Suzuki RM-Z450 and RM-Z250 will be cheering loudly as the field of Suzuki racers grows this year. We are proud to support a number of new teams and excellent young racers.”
