BMW Motorrad Plans for Future Growth
Over the past two years, BMW Motorrad has continuously broken sales records. With much attribution to its semi-water cooled R1200GS, the Bavarian motorcycle manufacturer had a record year of motorcycle and maxi-scooter sales in 2014 – BMW Motorrad sold 123,495 units.
But with a new strategy that targets the under-500cc segment and the continued success of its current lineup that features everything from the R NineT to the S1000RR, BMW aims to increase yearly motorcycle and maxi-scooter sales to 200,000 units by 2020.
“We want to sustain our profitable growth in the motorcycles segment over the coming years and make a lasting contribution to the success of the BMW Group,” commented Peter Schwarzenbauer, member of the Board of Management of BMW AG. “To achieve this, BMW Motorrad will develop its business with new products and expansion in growth markets.”
The newest entry is the BMW G 310 R, which was unveiled Wednesday. The compact single-cylinder is initially planned for the Asian, South American and European markets, and will hopefully reach the states soon as well.
“With the BMW G 310 R, BMW Motorrad is bringing a genuine premium offering to the segment below 500 cc,” said Stephan Schaller, head of BMW Motorrad. “We will also be expanding our urban mobility offering in this class – including bikes with electric drive trains.”
Besides the new under-500cc bike, BMW Motorrad says its core business will remain the exclusive premium segment above 500 cc. The company is market leader in 26 countries and delivered more than 121,622 (+11.5% year-on-year) vehicles to satisfied customers worldwide in the year to the end of October. This means that motorcycle sales have almost reached last year’s record level (123,495 units) after just 10 months.
Part of this growth was driven by the R nineT, a naked designed by Roland Sands. This bike will further be expanded with the R nineT Scrambler, which will premier at EICMA November 17. “With the countless possibilities for individualization offered by the BMW RnineT and the BMW R nineT Scrambler, we see tremendous potential in the US market, in particular,” said Schaller.
BMW Motorrad says it will continue to extend its retail network to keep pace with the planned global expansion. By 2020, the number of dealerships will increase to 1,500 from over 1,100 today.