Ducati Bologna Birthday Bash – For the Scrambler, of Course

July 28, 2015

Ducati Bologna Birthday Bash for Scrambler

For the opening six months of 2015, Ducati achieved a new world wide sales record – 32,600 motorcycles were sold, showing an increase of 22 percent over the same period of 2014. Leading the pack was the newest offering out of Ducati Bologna, the Scrambler, which at 9,000 units was the best seller.

The Ducati Scrambler, which carries a low price of under $10K and is available in four versions, turned one last week. To celebrate, Ducati brought the “Land of Joy” back to Bologna; more than 1,000 Ducati employees were greeted by authentic circus with music and entertainment.

The festivities also included an actual merry-go-round with, in place of the horses, the four versions of the Ducati Scrambler – the Icon, Urban Enduro, Full Throttle and Classic.

Ducati reports that the Scrambler’s first birthday bash occurred July 24 at the Bologna plant, in front of the main entrance where staff were welcomed by the distinctive yellow container standing on a large green lawn. This lawn was fenced off by 80 bales of straw and featured all the signs of a real circus atmosphere.

Besides the Scramblers, other quest of honors included the eight most representative Ducati Scrambler specialist. Designed by Radikal Chopper, Mr. Martini, Deus, Officine Mermaid, Holographic Hammer, Fred Krugger and Vibrazioni Art Design, they were there to welcome the staff who enjoyed challenging each other at the punchball, playing darts or simply taking in the exhilarating atmosphere of the Land of Joy. There was also the opportunity for some tasty street food thanks to the presence of the stylish “Furgoncino” street food van from Pesaro, Ducati says.

The new Scrambler combines modern technology with the classic styling of the original model from the ‘60s and ‘70s. Ducati coins this design as “post-heritage” – a contemporary take on a classic model. It arrives with the oil-cooled 803cc L-Twin two-valve Desmodue engine transplanted from the Monster 796.