News Motorcycle Industry News 2015 Ducati Sales Up 22% For First Half of Year

2015 Ducati Sales Up 22% For First Half of Year

2015 Ducati Sales Up 22%

2015 Ducati Sales Up 22% For First Half of Year
Ducati CEO Claudio Domenicalli

When Ducati unveiled its Scrambler, it described the design as “post-heritage” – a contemporary take on a classic model. The hype was huge before the September unveiling, Ducati knowing it had created something appealing for modern-motorcycle culture.

The Scrambler was an immediate hit, many stateside dealers filling orders quickly. And now, the Scrambler is attributed to helping Ducati Motor Holding achieve record sales for the first-half of 2015. The 2015 Ducati sales follows a trend of positivity that began five years ago.

Ducati says through June 2015 Ducati sales increased 22 percent over the first-half of 2014. All together, 32,600 Ducati motorcycles were sold. Leading the group was the Scrambler with 9,000 units sold. This was followed by the Multistrada 1200 (4,700 units sold); Monster 821 (3,700 sold) and Panigale 1299 models (over 3,000 sold). Ducati also reported positive sales for its Diavel, 899 Panigale, Hypermotard and Monster 1200.

2015 Ducati Sales Up 22% For First Half of Year
Ducati Scrambler

Ducati showed growth throughout the world. Performance during the first six months of 2015 confirms the USA as Ducati’s leading market with sales rising about 10 percent. The biggest percentage increase was recorded in Italy (+51 percent), followed by Spain (+38), the UK (+36), Germany (+24) and France (+23).

The results for June set a new monthly record (the previous best was April 2015) with bike sales topping 7,400, a 60-percent increase compared to the same month in 2014. June also saw the Ducati brand achieve record sales in North America (more then 1,900 bikes sold) and Japan (more then 500 bikes sold).

“This record-breaking performance by Ducati in the first half of 2015 stems from the incredible efforts made over the last two years. Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers’ dreams come true,” says Claudio Domenicali, CEO of Ducati Motor Holding

“This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud. A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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