News Motorcycle Industry News 2015 Ducati Sales Up 22% For First Half of Year

2015 Ducati Sales Up 22% For First Half of Year

2015 Ducati Sales Up 22%

2015 Ducati Sales Up 22% For First Half of Year
Ducati CEO Claudio Domenicalli

When Ducati unveiled its Scrambler, it described the design as “post-heritage” – a contemporary take on a classic model. The hype was huge before the September unveiling, Ducati knowing it had created something appealing for modern-motorcycle culture.

The Scrambler was an immediate hit, many stateside dealers filling orders quickly. And now, the Scrambler is attributed to helping Ducati Motor Holding achieve record sales for the first-half of 2015. The 2015 Ducati sales follows a trend of positivity that began five years ago.

Ducati says through June 2015 Ducati sales increased 22 percent over the first-half of 2014. All together, 32,600 Ducati motorcycles were sold. Leading the group was the Scrambler with 9,000 units sold. This was followed by the Multistrada 1200 (4,700 units sold); Monster 821 (3,700 sold) and Panigale 1299 models (over 3,000 sold). Ducati also reported positive sales for its Diavel, 899 Panigale, Hypermotard and Monster 1200.

2015 Ducati Sales Up 22% For First Half of Year
Ducati Scrambler

Ducati showed growth throughout the world. Performance during the first six months of 2015 confirms the USA as Ducati’s leading market with sales rising about 10 percent. The biggest percentage increase was recorded in Italy (+51 percent), followed by Spain (+38), the UK (+36), Germany (+24) and France (+23).

The results for June set a new monthly record (the previous best was April 2015) with bike sales topping 7,400, a 60-percent increase compared to the same month in 2014. June also saw the Ducati brand achieve record sales in North America (more then 1,900 bikes sold) and Japan (more then 500 bikes sold).

“This record-breaking performance by Ducati in the first half of 2015 stems from the incredible efforts made over the last two years. Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers’ dreams come true,” says Claudio Domenicali, CEO of Ducati Motor Holding

“This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud. A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

Harley-Davidson Unplugs Production & Delivery of LiveWire

Due to a "non-standard condition," Harley-Davidson has stopped all production and deliveries of its first electric motorcycle, the LiveWire.

2020 Kawasaki Vulcan S, Vulcan S ABS, and Vulcan S Cafe Buyer’s Guide: Specs...

2020 Kawasaki Vulcan S, Vulcan S ABS, and Vulcan S Cafe Buyer's Guide The 2020 Kawasaki Vulcan S is available in three flavors this year—the...

Dunlop Trailmax Mission Review: 50/50 ADV Motorcycle Tire

the Dunlop Trailmax Mission is more like a 90/60 tire, giving 90 percent performance on the street and 60 percent on the dirt. Here's our review.

Icon Airform Helmet Review: Simplicity Is Its Own Reward

The new Icon Airform full-face helmet is an interesting meld of the latest high-tech helmet design and a dash of old school look and feel.

2020 Yamaha XT250 Buyer’s Guide: Specs & Prices

2020 Yamaha XT250 With roots that date back to the 1980s and the Yamaha Serow, the 2020 Yamaha XT250 remains relevant in the 21st century. Along...

2020 Triumph Street Triple RS Review (17 Fast Facts)

2020 Triumph Street Triple RS Review: Street and Track Tested It has been a few short years since the 765cc inline-three made its debut to...