Daytona Bike Week Riders Mob S&S Cycle DisplayThere’s nothing wrong with anything free, especially when it involves free installation of performance parts on a motorcycle.

This was S&S Cycle’s thinking ahead of 2015 Daytona Bike Week. The company set up a semi-truck at Bruce Rossmeyer’s Destination Datyona where customers signed up daily for free installs of exhaust systems and air cleaners that were purchased at the event. Techs also had enough time to even tune a few carburetors.

“The response really blew us away,” said S&S Events Manager Dean Young. “You figure, if you’re offering something great for FREE, that people will respond, but the level of enthusiasm folks displayed was awesome–they were really fired up about getting the best American-made performance exhaust system installed for free on their bikes. It felt great to be a part of it.”

S&S CYcle also hosted a night dedicated to servicemen at the Broken Spoke Saloon, and the Cycle Source Bike Show at the same venue.

Throughout the event, riders prized the S&S swag giveaways – free lanyards and bandanas – and enjoyed their first opportunity to view the entire line of S&S Power Tune Performance Exhaust and accessories. This included the 4 brand-new billet CNC-machined tip designs for the 4″ Race/Tour muffler and the new header systems for Harley-Davidson Dyna and Softail models, S&S reports.

“Rally goers really responded to our giveaways, and, of course, to the free Power Tune Performance Exhaust installs,” said VP of sales Paul Devine. “They showed great interest in seeing all the products in person and got a kick out of taking pictures in front of our 10-foot-tall T143 engine.”

Next stop on the S&S Cycle tour is Arizona Bike Week, where customers can once again have FREE installs of S&S Power Tune Performance Exhaust, just look for the S&S Cycle semi at Westworld in Scottsdale.