BMW Motorrad 2015 February Sales Up 13.5%
2015 BMW S1000RR lineup (photo by Kevin Wing)

BMW Motorrad continues its record-breaking sales for the month of February. In February 2015, BMW sold 9,195 motorcycles and maxi scooters compared to 8,098 in February 2014. This shows 13.5-percent increase in sales, and it’s the fifth-consecutive February BMW has set a new all-time high sales record.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, says “With 15,458 vehicles sold we have achieved a new record after the first two months of the year. This is a considerable increase in sales of 14.2 percent as compared to the equivalent period last year.

“What is more, last month showed the best February sales for the fifth time in succession in the company’s history with 9,195 vehicles sold and an increase of 13.5 percent. The main drivers of this success are the continuing high demand for the models we launched in 2014 and the new models of the current season. This spring will again see five new motorcycle launches.”

BMW’s five new launches include the heavily-revised 2015 BMW S1000RR – a third-generation of the superbike that looses about nine pounds and puts out a claimed 199 horsepower.

Two new boxers will join the 2015 lineup – the R1200R and the R1200RS – and a revised version of the F 800 R, which “makes a clear statement in the middle class segment and sets out to continue the success of the distinctive BMW Motorrad parallel twins.”

BMW is also releasing the new S1000XR, a high-performance inline-four with the upright ergonomics of an adventure bike. BMW says the S1000XR “combines the qualities of the BMW Motorrad GS, Touring and Sports models to provide a completely new ride experience under the name ‘Adventure Sport’.”