Just as innovative as Touratech’s products is its stateside marketing, and this testament is clear in the latest Zega Mundo video.The two-minute clip shows the traditional thrashing of big-bike ADV machinery donning the Zega Mundo – Touratech’s newest panniers – but over a completely unique soundtrack. The beats of this soundtrack arrive from nothing else but Touratech Zega Mundo panniers.
“We wanted to introduce the Zega Mundo in a unique way. The product is cool and versatile and since we were going to make a video, we thought these panniers should provide their own soundtrack. The way the riding footage comes together with the sound of the boxes is awesome, says Matt Lewis, Marketing Manager, Touratech-USA.The video, filmed by action-sports filmaker Kevin Philbin, follows Touratech-USA’s CEO, Paul Guillien, and Chief Riding Officer, Iain Glynn, as they pilot a BMW F800GS and Yamaha Super Tenere throughout the Pacific Northwest. Film locations include Orcas Island, Anacortes, Walker Valley and Snoqualmie Pass in Washington State.Beating to the different drum – the Zega Mundo – is a Seattle percussionist who simply goes by the name “Webb.” The video “illustrates the energy and artistic symmetry that can take place between music and motorcycles,” Touratech-USA says.“The Zega Mundo video seems to capture a bit of the energy and excitement that is fueling the explosive growth in the adventure motorcycle scene. It also showcases a new pannier system that ADV riders will be intrigued by for its simple, rugged and waterproof design,” Touratech-USA says.Zega Mundo: Your Boxes. Your Beat.For more, visit Touratech-USA.
This week, Senior Editor Nic de Sena rides the all new Ducati Monster. Big changes have been made by Ducati–has the company ruined the considerable heritage of the iconic Monster–or are the changes worth it? In the second part of the show, we chat with Nick Ienatsch, Founder and Head Instructor at the Yamaha Champions Riding School. He says: “We aim to change your riding life by introducing you to Champions Habits: The techniques, approaches, skills, and the mindsets of the best riders in the world. These Champions Habits are the foundation of safety and consistency to whatever speed you ride, in any venue on any bike. Street riders, this is just as much for you as track riders. The best way to make safe riders is to make good riders.“ We hope you enjoy this episode!
