Harley Project LiveWire Experience Tour Goes Global

Harley Project LiveWire Experience Tour Goes Global

Harley Project LiveWire Experience Tour Goes GlobalThe motorcycling world has hardly had time to catch its breath since Harley-Davidson broke the news it has an electric motorcycle in the pipeline, and now the Motor Company has announced it is taking Project LiveWire on the road and around the world.

The effort is known as the Project LiveWire Experience Tour and the goal is not just to show the bike around, but to give riders all over the world the opportunity to ride and comment on Harley-Davidson’s groundbreaking first electric motorcycle.

The Experience Tour is slated to reach selected consumers in Asia, Europe, Canada and the United States and their input after having a go with the bike will help shape the continuing development of Project LiveWire. The Tour kicks off with events at Malaysia’s Sepang International Circuit.

Not yet for sale to the public, the Project LiveWire motorcycle was designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson motorcycle. The Project LiveWire Experience Tour puts the bike out there for customers to test ride and learn more about the story of the motorcycle and provide feedback. Even non-riders will have the opportunity to feel the power of Project LiveWire through the Jumpstart demo – a simulated riding experience.

The 2015 world Experience Tour extends the reach of the 2014 tour event, where more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami. Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders during the Project Livewire Experience tour.

The Company says Project LiveWire aims to blend Harley-Davidson’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel, while delivering a visceral riding experience with exhilarating acceleration and an unmistakable new sound.

“Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. This year we’re expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology.

“We are led by what our customers tell us matters most. Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”

Highlights of the 2015 tour, which encompasses events in eight countries on three continents, include:

•             Media and invitation-only consumer rides at Malaysia’s Sepang International Circuit from Feb. 25 to March 4.

•             A contest for riders throughout Europe to enter for a chance to be one of the first 1,000 people to ride Project LiveWire at one of five locations in the United Kingdom, France, Germany, Italy and the Netherlands from May to August.

•             A 13-stop tour in the United States and Canada visiting select Harley-Davidson dealerships and consumer events beginning in April.

You can learn more, visit Harley-Davidson Project LiveWire. More information about specific dates and locations will be posted on the web site as details become available. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram or visit Harley-Davidson’s website.