News Motorcycle Industry News MV Agusta Motorcycle Sales Not Allowed in California

MV Agusta Motorcycle Sales Not Allowed in California

MV Agusta Motorcycle Sales Not Allowed in California
2014 MV Agusta Rivale 800

MV Agusta California Dealer News

Ahead of peak riding season when sales are on the up, MV Agusta USA had received some bad news – it is not allowed to sell new motorcycles in California.

The reason? The California Department of Motor Vehicles says the Varese-based motorcycle manufacturer is “no longer licensed to conduct business in California.” In the official Occupational Licensing Industry News report, MV Agusta’s license expired July 31, 2013.

Due to this, MV Agusta dealers in California can no longer “sell or register 2014 year models.” MV Agusta is able to continue to selling and servicing used models. MV Agusta was one of nine companies that had expired licenses, including American Lifan, a Chinese motorcycle/scooter brand.

Although nothing is official, it appears MV Agusta USA let the license lapse. This could have been an oversight, but of course, it’s a huge oversight that will likely have an affect on overall MV Agusta sales in the USA.

The sour news arrives after MV Agusta reported that Q1 sales were up 20-percent over the same period of 2013. Much attribution went to the release of new models – the Rivale 800 and the Brutale 800 Dragster.

MV Agusta USA could not be reached for comment, but work is currently underway to rectify the situation. Problem is, these things can take months due to the time needed to complete all necessary paperwork.

Stay clicked to Ultimate MotorCycling for updates.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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