MV Agusta 2014 Q1 Sales ReportMV Agusta had one of its best sales years in 2013, the Varese motorcycle manufacturer reporting a 20-percent increase over 2012.
And 2014 has started off on a positive note; MV Agusta says that Q1 sales were up 22 percent over the same period in 2013. The success is attributed to the “new strategy of expanding and differentiating the model range.”MV Agusta attributes the positive increase to the release of the new Rivale 800 and Brutale 800 Dragster models, “as their sales performance continues to outstrip expectations.”MV Agusta also reports that new motorcycle registrations have increased in Italy, and the company has a market share of over 10 percent.MV Agusta’s President, Giovanni Castiglioni, says “I’m extremely satisfied with the results of the first quarter and the sales performance, especially as regards the Rivale 800 and the new Brutale 800 Dragster. I’m confident that the second quarter will see a continuation of this trend of increased sales.“Moreover, I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group. No such negotiations are taking place, nor have they ever done so.“My goal is to ensure MV Agusta maintains significant levels of growth while remaining a family business that draws on the incredible passion my father passed on to me and my collaborators; it is a passion that still inspires us to design and build genuine two-wheeled gems.”
This week, Senior Editor Nic de Sena rides the all new Ducati Monster. Big changes have been made by Ducati–has the company ruined the considerable heritage of the iconic Monster–or are the changes worth it? In the second part of the show, we chat with Nick Ienatsch, Founder and Head Instructor at the Yamaha Champions Riding School. He says: “We aim to change your riding life by introducing you to Champions Habits: The techniques, approaches, skills, and the mindsets of the best riders in the world. These Champions Habits are the foundation of safety and consistency to whatever speed you ride, in any venue on any bike. Street riders, this is just as much for you as track riders. The best way to make safe riders is to make good riders.“ We hope you enjoy this episode!