MV Agusta NewsThere’s no doubt that MV Agusta has been busy. The Varese-based motorcycle manufacturer has released model after model, including its latest, the Brutale Dragster.
The bike was the fifth motorcycle built on the 800 platform, including the Brutale 800, the F3 800, the Rivale 800 and the Turismo Veloce, which was unveiled at November’s EICMA.And MV Agusta plans on launching another model in 2014.Busy? We thing so. And on Friday, the company relaunched its website, the new design featuring a much cleaner layout. The site is much easier to navigate, and offers many historical images/info. Also, finding the nearest MV Agusta dealer is a click away.Following is the official press release:The new MV Agusta website is now online at www.mvagusta.it. Completely restyled, from general layout to individual page design, the new website is dynamic, fast and packed with great photos and videos of all the models in the range plus comprehensive info on the incredible world of MV Agusta.The heart of the website is the product area, the section containing complete information on every single model, revealing the secrets of each MV Agusta simply, clearly and precisely. Technical specifications, detailed information on the engine, accessories, chassis set-up and electronics are paired with superb high definition photos and video clips.The new site also features not-to-be-missed in-depth sections on the bikes and riders that have made this Varese-based motorcycle manufacturer so uniquely successful, with motorcycling history being brought to life by captivating vintage photographs.There are plenty of highly useful, innovative new features such as sales outlet geo0referencing. This lets you locate the nearest dealer in seconds and shows the fastest way to get there: all you need to do, in fact, is click on the “Calculate route” option.Another great feature MV Agusta enthusiasts won’t want to miss is the Demo Bike section, used to reserve test rides with dealers in Italy and other key European markets. This function enables users to choose the model and enter their details in just a few seconds. The dealer then contacts the user to set a test ride date.Thanks to the logical architecture of the contents, browsing the new www.mvagusta.it website is a unique experience, made even more satisfying by the fact that it is optimised for every kind of web reader. Whether using a PC, smartphone or tablet, MV Agusta fans can always count on perfect, practical website performance.
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This week, in the first segment Editor Don Williams talks to us about the new Kawasaki Versys 650 LT. It’s the middleweight ADV style machine that uses the same 650 parallel twin motor as the Ninja 650, so it’s an excellent performer in a user-friendly, good looking package.
In the second segment, I chat with one of my dearest industry friends—now retired Honda PR executive, Jon Seidel. Jon’s fascinating career spans some 30 years with Big Red, and gave him some great experiences with some incredible machines. I was fortunate enough to be invited on many of the press launches that he organized. His new project is documenting and saving many of the old archives from years gone by—and incidentally, if you have anything that may be of value to the project, please contact us by email at email@example.com and we’ll pass it all on to Jon.
So on that note, from all of us here at Ultimate Motorcycling, we hope you enjoy this episode!