Steve Lawler, Hsuqvarna North America's new brand manager
Steve Lawler, Hsuqvarna North America’s new brand managerMotorcycle Industry NewsIn the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager.
Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. He will be based out of the all-new facility in Murrieta, California.“We are very proud to welcome Steve Lawler to Husqvarna,” said Husqvarna Vice President Brad Hagi. “His vast industry experience and passion for motocross make him the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.”“This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna, and I’m very excited to be a part of the team. I have a long history with dirt bikes – I still race to this day in events like the Vet World Championships and Mammoth Motocross. I have a well-rounded skillset off the bike, as well, with a diverse background in marketing and sales, and I’m looking forward bringing it all together as Brand Manager for the new Husqvarna.”
Our first segment introduces you to the new Arch 1s. This latest, slightly more sporting American V-twin, adds to the original KRGT1 coming from the boutique manufacturer based in Hawthorne, Southern California. Senior Editor Nic de Sena rode through Malibu with Gard Hollinger, who co-founded Arch Motorcycle with his friend, Keanu Reeves. The 1s is a unique ride for sure, and Nic explains what makes the bike really stand out.
For the entertaining story behind Arch Motorcycle from Gard Hollinger himself, you must listen to his podcast episode on Motos & Friends HERE
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The guest segment of Motos and Friends is brought to you by the faster and most technologically advanced, 2023 Suzuki Hayabusa—visit your local dealer or suzukicycles.com to learn more.
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In our second segment, Associate Editor Teejay Adams chats with multiple Emmy award-winning writer, Producer, Director, and actor, Thom Beers. the former Chairman & CEO of Fremantle Media North America, responsible for American Idol and America’s Got Talent.
Thom’s fertile imagination led to most of the really big reality TV shows such as ‘Deadliest Catch’ (now in its 17th season!), and many others. Of course for us in the motorcycle world, you’ll be interested to hear the genesis and story of how he started the first real fabrication reality show ‘Monster Garage’, that showcased Jesse James, and then how that led to ‘Biker Build Off’ and the ‘Zombie Choppers’ movie.
You’d imagine that most of Thom’s time is spent sitting behind a desk and on his phone. Not so. His intense stories of capturing much of the content for these shows make for some hair-raising listening.
