Steve Lawler, Hsuqvarna North America's new brand manager
Steve Lawler, Hsuqvarna North America’s new brand managerMotorcycle Industry NewsIn the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager.
Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. He will be based out of the all-new facility in Murrieta, California.“We are very proud to welcome Steve Lawler to Husqvarna,” said Husqvarna Vice President Brad Hagi. “His vast industry experience and passion for motocross make him the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.”“This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna, and I’m very excited to be a part of the team. I have a long history with dirt bikes – I still race to this day in events like the Vet World Championships and Mammoth Motocross. I have a well-rounded skillset off the bike, as well, with a diverse background in marketing and sales, and I’m looking forward bringing it all together as Brand Manager for the new Husqvarna.”
This week, Senior Editor Nic de Sena rides the all new Ducati Monster. Big changes have been made by Ducati–has the company ruined the considerable heritage of the iconic Monster–or are the changes worth it? In the second part of the show, we chat with Nick Ienatsch, Founder and Head Instructor at the Yamaha Champions Riding School. He says: “We aim to change your riding life by introducing you to Champions Habits: The techniques, approaches, skills, and the mindsets of the best riders in the world. These Champions Habits are the foundation of safety and consistency to whatever speed you ride, in any venue on any bike. Street riders, this is just as much for you as track riders. The best way to make safe riders is to make good riders.“ We hope you enjoy this episode!
