Husqvarna Motorcycles Appoints Steve Lawler as Brand Manager

Steve Lawler, Hsuqvarna North America's new brand manager

Steve Lawler, Hsuqvarna North America’s new brand manager

Motorcycle Industry News

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager.

Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. He will be based out of the all-new facility in Murrieta, California.

“We are very proud to welcome Steve Lawler to Husqvarna,” said Husqvarna Vice President Brad Hagi. “His vast industry experience and passion for motocross make him the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.”

“This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna, and I’m very excited to be a part of the team. I have a long history with dirt bikes – I still race to this day in events like the Vet World Championships and Mammoth Motocross. I have a well-rounded skillset off the bike, as well, with a diverse background in marketing and sales, and I’m looking forward bringing it all together as Brand Manager for the new Husqvarna.”

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