BMW Motorrad Follows Record Year with 12.9% Increase in January Sales
BMW January 2014 Motorcycle Sales
When 2013 wrapped up, BMW Motorrad announced its third consecutive year of worldwide record sales. The year was also the Bavarian motorcycle manufacturer’s best in history; BMW Motorrad sold over 115,000 motorcycles and maxi scooters.
This success has continued into 2014 with an increase in worldwide January sales. BMW Motorrad says 5,438 motorcycles and maxi scooters were sold in January 2014, which is up 12.9 percent over January of 2013, when 4,818 were sold.
Once again, BMW attributes the success to the R 1200 GS adventure tourer, which was very successful in 2013 – almost 30,000 were sold in 2013, with over 25,000 of those the new semi-water cooled model.
Heiner Faust (BMW Motorrad Head of Sales and Marketing) says: “After achieving an all-time high in 2013, BMW Motorrad has got off to a very successful start in the new year. With an increase of 12.9 percent as compared to the previous year, this was the best January sales performance in the history of the company.
“We got off to a great start in most markets. There was significant growth in the USA in particular, as well as in the Asian markets. Our new products are in great demand all over the world.”
And success is likely to continue, considering BMW Motorrad is releasing six new models this spring, including the new semi-water cooled R 1200 RT, the K 1600 GTL Exclusive, R 1200 GS Adventure, the R nineT and the S 1000 R.
Also, BMW will also enter the world of electromobility with its new BMW C evolution.
Heiner Faust says: “In view of this wide range of new products and after a successful start to the year, we are confident as we look ahead to the upcoming motorcycle season.”