Monster Energy Builds Brand in MotoGP; Extends Title Sponsorship

2014 MotoGP Sponsorship News

Monster Energy is a huge player in the world of motorcycle racing, the energy-drink company knowing it can further build its brand at rounds throughout the world.

On the dirt side of things, it’s the title sponsor of the AMA Supercross series, and has a million-dollar cup race named after it – the post-SX season Monster Energy Cup.

Monster Energy can also be found all over road-racing, sponsoring the world’s fastest riders from MotoGP like nine-time World Champion Valentino Rossi (Yamaha), Jorge Lorenzo (Yamaha), and Bradley Smith (Yamaha), to name a few.

But it’s just not riders; Monster Energy is also sponsor title for two rounds in 2014 MotoGP. O Thursday, Monster Energy reported it has continued its title sponsorship with Le Mans, and has also signed a multi-year deal to be title sponsorship at Catalunya.

Monster Energy reports  it will also have a wide-ranging presence across other race events throughout the 2014 MotoGP season with track-side advertising and banners throughout the circuit.

Mitch Covington (Vice President of Sports Marketing at Monster Energy) says: “Monster Energy takes great pleasure in joining forces with DORNA at Circuit de Barcelona-Catalunya! This is an epic event for the racing community and is a great fit with Monster Energy’s efforts to help bring fans the best racing in the world. To be able to title a MotoGP event in Spain is a great honor and is a wonderful opportunity for us to highlight our brand and showcase our athletes.”

Pau Serracanta (Managing Director of Dorna’s Commercial Area) says: “We are delighted to renew the agreement with Monster Energy for the coming seasons as the Title Sponsor for the French Grand Prix, for which it has proved to be the perfect partner.

“On the other hand, the fact that it will become the Title Sponsor of a Grand Prix as important as Catalunya, shows that the relationship between MotoGP and Monster Energy is very fruitful and is firmly established. It is a brand that has been well integrated into the Paddock over the years, with many riders and teams already associated with the bright-green M.”