2014 MotoGP Sponsorship NewsMonster Energy is a huge player in the world of motorcycle racing, the energy-drink company knowing it can further build its brand at rounds throughout the world.
On the dirt side of things, it’s the title sponsor of the AMA Supercross series, and has a million-dollar cup race named after it – the post-SX season Monster Energy Cup.Monster Energy can also be found all over road-racing, sponsoring the world’s fastest riders from MotoGP like nine-time World Champion Valentino Rossi (Yamaha), Jorge Lorenzo (Yamaha), and Bradley Smith (Yamaha), to name a few.But it’s just not riders; Monster Energy is also sponsor title for two rounds in 2014 MotoGP. O Thursday, Monster Energy reported it has continued its title sponsorship with Le Mans, and has also signed a multi-year deal to be title sponsorship at Catalunya.Monster Energy reports it will also have a wide-ranging presence across other race events throughout the 2014 MotoGP season with track-side advertising and banners throughout the circuit.Mitch Covington (Vice President of Sports Marketing at Monster Energy) says: “Monster Energy takes great pleasure in joining forces with DORNA at Circuit de Barcelona-Catalunya! This is an epic event for the racing community and is a great fit with Monster Energy’s efforts to help bring fans the best racing in the world. To be able to title a MotoGP event in Spain is a great honor and is a wonderful opportunity for us to highlight our brand and showcase our athletes.”Pau Serracanta (Managing Director of Dorna’s Commercial Area) says: “We are delighted to renew the agreement with Monster Energy for the coming seasons as the Title Sponsor for the French Grand Prix, for which it has proved to be the perfect partner.“On the other hand, the fact that it will become the Title Sponsor of a Grand Prix as important as Catalunya, shows that the relationship between MotoGP and Monster Energy is very fruitful and is firmly established. It is a brand that has been well integrated into the Paddock over the years, with many riders and teams already associated with the bright-green M.”
Hello everyone and welcome once again to Ultimate Motorcycling’s weekly Podcast—Motos and Friends.
My name is Arthur Coldwells.
This week’s Podcast is brought to you by Yamaha motorcycles. Discover how the YZF-R7 provides the perfect balance of rider comfort and true supersport performance by checking it out at YamahaMotorsports.com, or see it for yourself at your local dealer.
This week’s episode features Senior Editor Nic de Sena’s impressions of the beautiful new Harley-Davidson Low Rider ST that is loosely based around the original FXRT Sport Glide from the 1980s. Hailing from The Golden State, these cult-status performance machines became known as West Coast style, with sportier suspension, increased horsepower, and niceties including creature comforts such as a tidy fairing and sporty luggage.
In past episodes you might have heard us mention my best friend, Daniel Schoenewald, and in the second segment I chat with him about some of the really special machines in his 170 or so—and growing—motorcycle collection. He’s always said to me that he doesn’t consider himself the owner, merely the curator of the motorcycles for the next generation.
Yet Daniel is not just a collector, but I can attest a really skilled rider. His bikes are not trailer queens, they’re ridden, and they’re ridden pretty hard. Actually, we have had many, many memorable rides on pretty much all of the machines in the collection at one time or another.
From all of us here at Ultimate Motorcycling, we hope you enjoy this episode!