Harley-Davidson Women Rider Study
Ahead of the New Year, millions of women made resolutions that they hope to fulfill in 2014. And for women seeking additional happiness, a recent study commissioned by Harley-Davidson may have the answer – riding.
The study, conducted by Kelton, shows that “women who ride their own motorcycles are noticeably happier – in life, relations, and even the bedroom – than women who don’t ride.”
Claudia Garber (Director of Women’s Outreach for Harley-Davidson) says: “Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled.
“That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”
The study interviewed 1,013 adult female riders and 1,016 adult female non-riders, and riding was the major cause of overall happiness.
Following are three lye insights surrounding women who ride motorcycles in comparison to those who don’t:
- More than twice as many always feel happy (37 percent of riders vs. 16 percent of non-riders)
- Nearly four times as many always feel sexy (27 percent of riders vs. 7 percent of non-riders)
- Nearly twice as many always feel confident (35 percent of riders vs. 18 percent of non-riders)
According to the study, more than half (53 percent) of women who ride cite their motorcycle as a key source of happiness and nearly three in four (74 percent) believe their lives have improved since they started riding.
Besides impacting a women’s self happiness, the study also shows that riding can improve relationships. And most of it comes down to romance.
The study shows that women who ride over women who don’t ride are more content with:
- Communication with their significant other (60 percent of riders vs. 38 percent of non-riders)
- Physical intimacy (51 percent of riders vs. 35 percent of non-riders)
Stress can cause tension between significant others, but since more than a third (34 percent) of women riders report that they now feel less stressed after starting to ride, it’s not surprising that 50 percent of them are extremely satisfied with the state of their current relationships, the study says.
Harley-Davidson has put much time into ways women can get started in riding, and begin living a more fulfilled life in 2014.
For additional information, visit www.h-d.com/women.