Motorcycle Racing News Ducati Starts Subsidiary in Brazil

Ducati Starts Subsidiary in Brazil

Ducati Motorcycle News

Ducati has revised its business operations in Brazil, one of the world’s largest motorcycle markets.

Up until October, the Izzo Group controlled Ducati’s operations in Brazil, including distribution. But to further grow the Bologna-based brand, Ducati has departed with the Izzo Group, and founded a subsidiary in Sao Paulo, Brazil – the “Ducati do Brasil Indústria e Comércio de Motocicletas Ltda.”

With this subsidiary, Ducati now has full management over the distribution of the Audi Group-owned company’s motorcycles and other Ducati-branded products.

This new venture, which started this month, will enable the Ducati do Brasil subsidiary to fully manage the distribution of Ducati motorcycles and other Ducati-branded products all over the national territory.

Ducati Motor Holding S.p.A. has 100-percent control of this subsidiary, and has appointed Ricardo Susini as its Managing Director and Marco Truzzi as Service and After Sales Manager.

Ducati says: “The new structure is based in Sao Paulo and, after completing all necessary formalities, will operate through an efficient sales network covering the entire Brazilian territory.”

Ducati has also began a venture with DAFRA da Amazônia Indústria e Comércio de Motocicletas Ltda., which will assembly Ducati motorcycles at the Manaus plant in Brazil. This process will begin within a few weeks, Ducati reports.

Gabriele Del Torchio (CEO of Ducati Motor Holding S.p.A.) says: “The Brazilian motorcycle market is one of the most interesting and the third biggest in the world. Ducati has a very strong image in this country and we have the enthusiastic support of many Ducatisti, motorcyclists and fans in general.

“The opening of this new subsidiary and the fact that our motorcycles will be assembled in the Manaus plant is evidence of our focus on the Brazilian market. We wish to offer our customers here the best possible sale and after-sales service, and confirm the strategic importance assigned to this market by Ducati.”

Ricardo Susini (Managing Director, Ducati do Brasil) says: “I am especially proud of having been selected for this great, new venture. I have spent my entire life in the world of motorcycling and now being part of such a prestigious, prominent and famous brand strongly motivates me to achieve new goals.”

Ducati Motor Holding S.p.A – An Audi Group Company

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterized by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.

For additional information, log onto Ducati.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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