News Ducati Newport Beach Wins Motorcycle Sales Award

Ducati Newport Beach Wins Motorcycle Sales Award

Ducati Newport Beach Motorcycle Dealership

Ducati Newport Beach has earned Ducati North America’s Top Motorcycle Sales award for the second year in a row.

Located in the heart of southern California’s motorcycling Mecca, the shop posted a 25% year-over-year increase in new bike sales from 2011 to 2012. This fueled its leading role as Ducati’s strongest dealership in North America, where the exclusive Italian brand has 149 authorized retailers. Also, for the second consecutive year, the shop led Ducati’s Southwest region in new-unit sales.

The award was presented at the company’s recent dealer meeting in San Diego by Ducati North America CEO Cristiano Silei, General Manager Dominique Cheraki and Regional Business Manager Dave Wood.

Ducati Newport Beach’s first accolades came soon after opening in 2009, when it won Ducati’s Best New Dealer award. And the praise hasn’t stopped. The shop was runner-up in Southwest region sales for 2010. Building on this momentum, last year, the dealership sold more Ducatis than any other in North America and topped the Southwest sales charts again. In addition, also for the second consecutive year, Ducati Newport Beach made Dealernews’ list of top 100 motorcycle shops in the nation.

Easily accessed from a heavily trafficked boulevard that soon terminates at the Pacific Ocean, Ducati Newport Beach’s 8400-square-foot dealership has 30 Ducati motorcycles on its showroom floor at all times, as well as a comprehensive selection of Ducati accessories and apparel. Its currently expanding service department has six bays and employs five mechanics, three of whom are master-trained Ducati technicians.

Fostering an inclusive environment for enthusiasts and those new to the sport, this popular destination holds live race screenings, owner’s clinics, bike nights, suspension seminars, fashion shows, barbeques and exclusive events. In May, Ducati Newport Beach held the national dealer launch for the manufacturer’s groundbreaking Panigale superbike, a motorcycle that accounted for many of the shop’s 200+ sales.

Michael Guerin (Dealership Principal) says: “Our third year in business has been an amazing one for us. We’re honored to be Ducati’s top shop the second time around, but we’re not focused on awards. Top racers always say they are focused solely on winning one race at a time and let the championship’s chips fall where they do. Every day, we’ve focused on our mission of maximizing the customer experience. We’ve kept our momentum rolling and didn’t back off the throttle all year. If this leads to national titles, we’ll collect the trophies and get back to work.”

For more information on Ducati Newport Beach, please visit or call 949-706-1616. Additional company information is available on its Facebook page and Flickr Photostream.

Release courtesy of Putter Power Media

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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