2012 BMW USA Motorcycle Sales

Although overall year-to-date sales are up, BMW Motorrad USA reported a slight decline in motorcycle sales for the month of July, unusual results for the Bavarian company that’s been breaking sales records lately.

BMW North America says 1,027 motorcycles were sold in July 2012, compared with 1,057 sold ion July, 2011, showing a 2.8 percent decline.


But year-to-date BMW USA sales were up 16.3 percent for the first seven months of 2012 compared to the first seven months of 2011. BMW reports 7,480 motorcycles were sold stateside through July 2012, compared to 6,433 motorcycles from January through July 2011.

In July, the best performing models included the S 1000 RR, up 78.9 percent to 272 units; and the R 1200 GS Adventure, up 23.8 percent to 104 units.

BMW of North America Motorcycle Sales, July 2012:

  • July 2011: 1,057 motorcycles sold
  • July 2012: 1,027 motorcycles sold, a 2.8 % decrease
  • YTD Motorcycles sold in 2011: 6,433
  • YTD Motorcycles sold in 2012: 7,480 a 16.3% increase