Benelli Opens ‘Concept Showroom’ in Saigon
One of the oldest Italian motorcycle manufacturers, Benelli, now part of the southeast China’s Group Qianjiang (Benelli Q.J.), has recently opened a “concept showroom” in Saigon, Vietnam.
Benelli, which has been around since 1911 and is currently located in Pesaro, Italy, has opened the showroom as part of its plan to intercept with emerging markets. The Benelli concept showroom” was inaugurated in May with a huge ceremony involving hundreds of people in Saigon.
On display at in the showroom are the first Benelli motorcycles that will be introduced in Vietnam, including the TNT R, the TNT 899 and the 1130 Century Racer.
Benelli Q.J. says: “The Vietnamese market is certainly a strategic market in Asia and Benelli Q.J. decided to introduce in Vietnam some products dedicated to the customers of the ASEAN countries (Association of South-East Asian Nations).
“With the new ‘Benelli concept showroom’ in Saigon Benelli intends to meet the requirements of the Asian customers introducing and developing new motorcycles and scooters designed for the Vietnamese market.”
Benelli has not reported when the motorcycles will be available in Vietnam.