News Benelli Opens 'Concept Showroom' in Saigon

Benelli Opens ‘Concept Showroom’ in Saigon

Benelli Motorcycles

One of the oldest Italian motorcycle manufacturers, Benelli, now part of the southeast China’s Group Qianjiang (Benelli Q.J.), has recently opened a “concept showroom” in Saigon, Vietnam.

Benelli, which has been around since 1911 and is currently located in Pesaro, Italy, has opened the showroom as part of its plan to intercept with emerging markets. The Benelli concept showroom” was inaugurated in May with a huge ceremony involving hundreds of people in Saigon.

On display at in the showroom are the first Benelli motorcycles that will be introduced in Vietnam, including the TNT R, the TNT 899 and the 1130 Century Racer.

Benelli Q.J. says: “The Vietnamese market is certainly a strategic market in Asia and Benelli Q.J. decided to introduce in Vietnam some products dedicated to the customers of the ASEAN countries (Association of South-East Asian Nations).

“With the new ‘Benelli concept showroom’ in Saigon Benelli intends to meet the requirements of the Asian customers introducing and developing new motorcycles and scooters designed for the Vietnamese market.”

Benelli has not reported when the motorcycles will be available in Vietnam.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2022 Kawasaki KLR650 First Look (14 Fast Facts)

2018 was a dark year for Kawasaki KLR650 enthusiasts. It was the last year of the much-loved venerable big-bore dual-sport model that debuted in...

2022 Indian FTR Lineup First Look (8 Fast Facts)

It’s barely 2021, yet the 2022 Indian FTR lineup is here, and there are some significant changes to three of the four variants. In...

2021 Kawasaki KLX230R S First Look (8 Fast Facts)

Just a year after the debut of the Kawasaki KLX230R trail bike, we get our first look at the 2021 Kawasaki KLX230R S. While...

2021 Triumph Speed Triple 1200 RS First Look (19 Fast Facts)

Forget what you know about any previous Triumph Speed Triple. The 2021 Triumph Speed Triple 1200 RS is an all-new naked upright sportbike ready...

2021 Harley-Davidson CVO Limited First Look: Updates, Specs, Photos

The 2021 Harley-Davidson CVO Limited arrives with two new paint choices, plus a couple of updates in the dash area. There’s a new LED...

MP Magic 37.5 Tech Merino Wool Socks Review (All-Season Footwear)

I’m very picky when it comes to motorcycle socks. For dirt bikes, it’s easy. I always wear Fly Racing Knee Brace socks, as they...