Allstate Custom Motorcycles to Daytona


Arlen Ness, Rick Fairless and Dave Perewitz each to unveil custom creations inspired by Allstate at 2012 Daytona Beach Bike Week

Three of the country’s top motorcycle builders – Arlen Ness, Rick Fairless and David Perewitz – have partnered with the Allstate Insurance Company to build four customs that were unveiled at 2012 Daytona Beach Bike Week (details of each build are highlighted below).

Each custom motorcycle was inspired by Allstate, and one will be given away as the grand prize in a national sweepstakes. The unveiling was a milestone within the motorcycle industry, marking the first-ever collaboration between legendary builders Arlen Ness, Rick Fairless and Dave Perewitz.

Keith Rutman (Vice President of Allstate’s Consumer Household unit) says: “These four beautiful and elaborate creations tell a unique story about our motorcycle product, industry innovations and rider advocacy efforts.

“All of these attributes – including safety, customization and advocacy aim to make the world a better place to ride.”

The customs, which are part of this historic collaborative effort, each bear unique themes that mirror the distinguished styles of the builders, while reflecting Allstate’s dedication to protection.

Arlen Ness says: “Rick, Dave and I have distinct differences in our styles. But in the end, we were able to come together with one goal in mind – the rider.”

The bikes are on display during Daytona Bike Week at the Allstate Rider Protection Zone located at Daytona International Speedway (1801 W. International Speedway Blvd.), which opened Friday, March 9, and then will travel to other major motorcycle rallies across the country during 2012, including:

  • Daytona Bike Week – Daytona Beach, Fla., March 9-17
  • Leesburg Bikefest – Leesburg, Fla., April 26-29
  • Laconia Motorcycle Week – Laconia, N.H., June 9-17
  • Thunder in the Valley – Johnstown, Pa., June 21-24
  • Roar on the Shore – Erie, Penn., July 12-14
  • Sturgis Motorcycle Rally – Sturgis, S.D., Aug. 4-11
  • Bikes, Blues & BBQ – Fayetteville, Ark., Sept. 26-Sept. 29
  • Biketoberfest – Daytona Beach, Fla., Oct. 18-21
  • Lone Star Rally – Galveston/Houston, Texas, Nov. 1-4

About the Bikes

Arlen Ness’ Custom Sweepstakes Motorcycle

Arlen Ness’ 2012 Victory Cross Country bike features Ness billet wheels including 23″ front with matching brake rotors, modular billet and steel handlebars, fusion grips and pegs, deep cut floorboards, stainless steel cables and a Ness front fender.

About Arlen Ness’ Custom Motorcycle
Arlen Ness’ design features a special digger style frame, 124″ S&S engine, 26″ wheels, handmade tank and fenders, retro controls and a Le Pera seat. The bike will also feature special Allstate messaging and icons promoting protection.

About Rick Fairless’ Custom Motorcycle
Rick Fairless’ design features a Strokers Dallas “Pam” frame, 124″ S&S polished engine, 120 spoke radial laced wheels, 1938 Chevy headlight and custom pegs, grips, seat and handlebars. The theme for Fairless’ bike will feature special messaging to promote Allstate’s motorcycle awareness program called Once is Never Enough (ONE).

About Dave Petewitz’ Custom Motorcycle
Dave Perewitz’s design is a custom road glide motorcycle featuring a 95″ twin cam motor, stretched tank and dash with a raked and stretched frame, Kicker sound system, Danny Gray seat and artwork by Keith Hanson. Included with the bike will also be a new iPad with the GoodRide by Allstate app installed.

Fans will be able to register for the national sweepstakes for the Arlen Ness 2012 Victory Cross Country bike by entering online at or by visiting the Allstate Rider Protection Zone at any of the rallies mentioned above.