BMW Motorcycle Sales
The 2011 year was BMW Motorrad’s best-ever regarding motorcycle sales, the Bavarian manufacturer delivering 104,286 motorcycles, which was up 6.4 percent from 2010 (98,047).
This growth trend continued in January, when BMW reported an 11.1-percent increase on year-on-year sales, and again in February.
The company says it delivered a total of 6,841 motorcycle compared to 6,720 in the same period of 2011, an increase of 1.8 percent. For year-to-date, 12,078 BMW motorcycles were sold, an increase of 5.6 percent (previous year, 11,434).
And BMW plans on continuing this trend. For 2012, BMW is offering six new motorcycles offerings: the G 650 GS Sertão, the revised S 1000 RR, the special boxer model R 1200 GS Rallye, the updated F 800 R and the special models of the K 1300 R and K 1300 S. Besides the bikes, BMW also released it’s new “urban mobility” machines, the maxi scooters, a C 600 Sport and C 650 GT.
As for BMW’s subsidiary, Husqvarna sold 916 motorcycles in February, an increase of 1.6 percent (previous year, 902 motorcycles sold). Year-to-date, Husqvarna sales grew 15.5 percent; 1,460 motorcycles were sold in the first two months compared to 1,264 in the same period of 2011.
BMW says alongside its core business in the off-road sports segments (sports enduro, motocross, supermoto), Husqvarna Motorcycles has extended its range to include street bikes with the models NUDA 900 and NUDA 900R. The brand is anticipating a significant increase in sales from the vehicles introduced to the market in December 2011.