Motorcycle Types Cruiser Triumph Motorcycles Hires Windchill

Triumph Motorcycles Hires Windchill

Motorcycle Industry News

The Hinckley-based Triumph Motorcycles, the largest British motorcycle manufacturer, has selected Windchill for Product Lifecycle Management (PLM), the product development company PTC announced Tuesday.

The use of Windchill will enable Triumph to better support business growth and product development needs.

Triumph was established in 1902 and is an iconic brand not only in the UK, but worldwide. At the heart of its philosophy is a commitment to develop truly unique motorcycles that offer the perfect blend of design, character and performance. Triumph’s innovation expertise and passion have driven its creation of a range of bikes, from cutting-edge super sports bikes to retro-classics and laid-back cruisers.

Geoff Hurst (Chief Information Officer, Triumph Motorcycles Ltd.) says: "Triumph motorcycles have always had a special character. We pride ourselves on our distinctive design, performance pedigree, outstanding engineering and unique engine sound.

"With that reputation and our annual production level of 50,000 motorcycles (which includes the design of 4 new models each year and numerous updates), we felt it was key to move our product development to another level and implement a fully integrated PLM system."

As a long-time user of PTC solutions – Creo Parametric for product design and Pro/INTRALINK solution for data management – Triumph was aware of PTC’s technology and capabilities.

Geoff Hurst says: "We had used Pro/INTRALINK to its maximum capacity and, after a business evaluation, decided to deploy Windchill as a single, comprehensive PLM system to support the entire design from early-stage product development to manufacturing. We believe we will see a significant improvement in the design, production and manufacturing development times."

For companies such as Triumph, Windchill can create a well-defined and orderly process for how informal and formal changes to product design are proposed, evaluated, implemented and documented.

Windchill delivers a best practice change-process strategy that enables all product development parties to instantly access all necessary data in order to improve product quality, reduce product costs, minimize product inventory and improve time-to-market by minimizing manufacturing downtime.

Sin Min Yap (Vice President, Market at PTC) says: "The automotive market is ultra-competitive and the stakes are high. Designing and engineering a motorcycle from the ground up is a complex process that must keep pace with the ever-changing requirements of customers.

"These companies require superior technology to overcome the industry’s most daunting challenges. Windchill enables automotive companies like Triumph to manage customer needs, product performance, distributed collaboration, intricate global supply chains, and disparate data to put them ahead of the pack."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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