USA & European KTM Motorcycle SalesThe Austrian-based KTM claims it was the most successful brand in the USA and Europe in 2011, reporting sales in these two markets were up 22.4 percent over 2010.
KTM reports that 81,200 vehicles were sold in these markets, despite a “declining market for motorcycles in Europe and USA by approximately five percent.” And with these sales arrived a new profit of 20.7 million EUR, an increase of 30.2 percent in 2011 over 2010.Stefan Pierer (Chairman of the Executive Board, KTM Power Sports AG) says: “The successful launch of the Duke 125 and the new Enduro Competition generation were crucial for these increases.“KTM’s market share in Europe increased by 30% from 4.9% to 6.3% compared to previous year. Hence, KTM is the most successful brand and outpaced its competitors clearly.”But due to market-forecast reports, such success will be more challenging for 2012. KTM forecast reports show a “slightly declining” and “respectively stagnating” development of the 2012 European and American markets.With such dire forecasts looming, KTM has implemented a global product strategy to help increase overall sales numbers for 2012.This year, KTM will increase its presence in emerging markets, such as India. And the global strategy is already in play. In January, KTM released the Duke 200 to the public in India’s capital city New Delhi. The Duke 200 is now the first KTM motorcycle available worldwide.KTM reports “With his model KTM – in cooperation with Bajaj – enters the Indian market for the first time and expects sales of more than 20,000 motorcycles.”But it’s not only KTM that reported positive 2011 sales numbers in the sour economy.Earlier this year, top European motorcycle manufacturers Ducati and BMW reported impressive 2011 sales numbers in the USA and European markets.In North America, the Italian company Ducati reported overall sales were up 43 percent. As for BMW, the Bavarian brand reported a 6.4-percent increase in overall year-on-year motorcycle sales.Strictly speaking European motorcycle manufacturers, the future appears positive.
Hello everyone and welcome once again to Motos and Friends, the weekly podcast brought to you by Ultimate Motorcycling. My name is Arthur Coldwells.
Motos and Friends is brought to you by the awesome Yamaha YZF-R7. The R7 is an amazing supersport machine that is comfortable too! Check out the YZF-R7 at your local Yamaha dealer, or of course at YamahaMotorsports.com.
In this week’s first segment, Senior Editor Nic de Sena goes to the Yamaha MT-10 launch. I have to say, the R1-derived MT-10 is one of my all time favorite street bikes. It’s the perfect balance of instant, usable power, crammed into an agile yet stable chassis. All that is built into an incredibly easy-to-ride package. And I’m not even going to mention it’s ability to wheelie… The latest MT-10 has had some upgrades, so I’m very curious to hear what Nic thinks.
For our second segment this week I chat with Paul Jayson—aka The Motorcycle Broker. Paul has been restoring, collecting, and selling investment grade motorcycles and cars for several decades, and his knowledge and passion for the art of motorcycling seems pretty much unrivaled.
Paul’s quest for total authenticity and insistence on a breathtaking level of detail is incredible. Actually, one of his restorations—a classic MV Agusta—won recently at Salon Privé.
Paul’s take on how the motorcycle market developed globally, and where it’s going, I found fascinating. You can visit Paul’s website at TheMotorcycleBroker.co.uk.
From all of here at Ultimate Motorcycling, we hope you enjoy this episode!