Electric Motorcycles Brammo Appoints Media/Marketing Director

Brammo Appoints Media/Marketing Director

2012-brammo-appoints-media-marketing-director

Motorcycle Industry News

Brammo Inc., a leader in the electric motorcycle industry, has appointed Peter Anton as its Director of Digital Media and Marketing.

Anton is a seasoned digital entertainment veteran whose experience spans more than 20 years in technology, production, marketing, operations and executive management across large and small companies.

Anton will be focused on digital strategy, as well as planning and implementing Brammo’s digital media initiatives and social marketing activities. His background is rich with media and entertainment experience, including a myriad of projects in the early days of the digital new media revolution.

Craig Bramscher (CEO & Founder of Brammo, Inc.) says: “It is fundamental to Brammo’s success that we continue to develop our outstanding reputation for digital marketing. I am delighted that Peter Anton is joining Brammo and will be taking our digital media and marketing efforts to the next level.”

Anton’s experience includes tenures at various business units across Sony (SVP Operations, Technology and Production, Sony CONNECT – VP Production and Technology, Sony Pictures Digital Entertainment – VP New Technology and Business Development, among others). He was also Co-Founder, President and CEO of TMINUS10, a Sony Broadband venture. Anton also served as Senior Vice President of Action Sports Properties for Sportnet, a division of the Wasserman Media Group.

His responsibilities included management of content and editorial strategy, and marketing and operations for all online action sports properties. Additionally, Anton was responsible for overseeing Studio 411, an award-winning action sports production and distribution studio.

Anton has also served as Vice President – Digital Media for The National Academy of Recording Arts and Sciences which is responsible for The GRAMMY Awards, and he is still involved in several initiatives. His responsibilities included management of online properties, video production and content strategy.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Moto Guzzi V85 TT Lineup First Look: Adventure and Travel

Sporting two touring-oriented ADV motorcycles, the 2021 Moto Guzzi V85 TT lineup returns with some motor and electronics package updates, and a bit more....

2021 American Flat Track Schedule: 17 AFT Rounds Planned

The 2021 American Flat Track schedule has been revealed, and it features 17 rounds running from March to October, and coast-to-coast. There are four...

2021 Aprilia RSV4 and RSV4 Factory First Look (11 Fast Facts)

There are quite a few updates to the 2021 Aprilia RSV4 and RSV4 Factory. None of them are revolutionary. However, taken together, they add...

Honda CRF110F EFI Long-Term Test: 11-Year-Old Tested

When we got a hold of the 2019 Honda CRF110F, we were reluctant to give it back. Test rider Ben Karsian was cutting his...

2021 Moto Guzzi V9 Lineup First Look: Bobber and Roamer Updated

The  Moto Guzzi V9 lineup of the Bobber and Roamer gets a significant update for 2021. There’s a new motor powering the two V9s,...

Tirox SnapJack SS First Look: Motorcycle Chain Maintenance Aid

Although single-sided swingarms are designed to simplify maintenance, if the motorcycle doesn’t have a centerstand, it doesn’t make working on your drive chain any...