Electric Motorcycles Brammo Appoints Media/Marketing Director

Brammo Appoints Media/Marketing Director


Motorcycle Industry News

Brammo Inc., a leader in the electric motorcycle industry, has appointed Peter Anton as its Director of Digital Media and Marketing.

Anton is a seasoned digital entertainment veteran whose experience spans more than 20 years in technology, production, marketing, operations and executive management across large and small companies.

Anton will be focused on digital strategy, as well as planning and implementing Brammo’s digital media initiatives and social marketing activities. His background is rich with media and entertainment experience, including a myriad of projects in the early days of the digital new media revolution.

Craig Bramscher (CEO & Founder of Brammo, Inc.) says: “It is fundamental to Brammo’s success that we continue to develop our outstanding reputation for digital marketing. I am delighted that Peter Anton is joining Brammo and will be taking our digital media and marketing efforts to the next level.”

Anton’s experience includes tenures at various business units across Sony (SVP Operations, Technology and Production, Sony CONNECT – VP Production and Technology, Sony Pictures Digital Entertainment – VP New Technology and Business Development, among others). He was also Co-Founder, President and CEO of TMINUS10, a Sony Broadband venture. Anton also served as Senior Vice President of Action Sports Properties for Sportnet, a division of the Wasserman Media Group.

His responsibilities included management of content and editorial strategy, and marketing and operations for all online action sports properties. Additionally, Anton was responsible for overseeing Studio 411, an award-winning action sports production and distribution studio.

Anton has also served as Vice President – Digital Media for The National Academy of Recording Arts and Sciences which is responsible for The GRAMMY Awards, and he is still involved in several initiatives. His responsibilities included management of online properties, video production and content strategy.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...

2021 BMW R 18 Test: City and Country Life with the Big Boxer

Let's say we hop into Mr. Peabody's WABAC Machine and set the date for October 1936 and Berlin as a location. With us, we...