Electric Motorcycles Brammo Appoints Media/Marketing Director

Brammo Appoints Media/Marketing Director


Motorcycle Industry News

Brammo Inc., a leader in the electric motorcycle industry, has appointed Peter Anton as its Director of Digital Media and Marketing.

Anton is a seasoned digital entertainment veteran whose experience spans more than 20 years in technology, production, marketing, operations and executive management across large and small companies.

Anton will be focused on digital strategy, as well as planning and implementing Brammo’s digital media initiatives and social marketing activities. His background is rich with media and entertainment experience, including a myriad of projects in the early days of the digital new media revolution.

Craig Bramscher (CEO & Founder of Brammo, Inc.) says: “It is fundamental to Brammo’s success that we continue to develop our outstanding reputation for digital marketing. I am delighted that Peter Anton is joining Brammo and will be taking our digital media and marketing efforts to the next level.”

Anton’s experience includes tenures at various business units across Sony (SVP Operations, Technology and Production, Sony CONNECT – VP Production and Technology, Sony Pictures Digital Entertainment – VP New Technology and Business Development, among others). He was also Co-Founder, President and CEO of TMINUS10, a Sony Broadband venture. Anton also served as Senior Vice President of Action Sports Properties for Sportnet, a division of the Wasserman Media Group.

His responsibilities included management of content and editorial strategy, and marketing and operations for all online action sports properties. Additionally, Anton was responsible for overseeing Studio 411, an award-winning action sports production and distribution studio.

Anton has also served as Vice President – Digital Media for The National Academy of Recording Arts and Sciences which is responsible for The GRAMMY Awards, and he is still involved in several initiatives. His responsibilities included management of online properties, video production and content strategy.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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