Motorcycle Types Cruiser Polaris Acquires Goupil (Electric Vehicles)

Polaris Acquires Goupil (Electric Vehicles)

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Motorcycle Industry News

Polaris Industries Inc., owner of Victory Motorcycles and Indian Motorcycle, has acquired Goupil Industrie SA, a privately owned, Bourran, France-based manufacturer of on-road, commercial electric vehicles.

The Goupil electric vehicles are built on a modular design that offers many functional options and appeals to a wide variety of customers.

The move will add Goupil vehicles to Polaris’ growing small electric vehicle product portfolio, while becoming part of a global brand will expand Goupil’s reach, both within and outside its existing European sales base. Goupil, which reported approximately $25 million in sales during calendar year 2010, will continue operating in Bourran with its current staff.

Scott Wine (Polaris Chief Executive Officer) says: “As Polaris continues to deliver outstanding performance and gain market share in our core business, we are excited to acquire Goupil and add to our growing small electric vehicle lineup. We are eager to pursue the natural synergies between their commercial light duty work products and the more people-mover oriented offerings from our GEM business.

“We see tremendous, long term growth in the global small electric vehicle market, and Goupil, with its established product line, history of profitable growth, and segment-leading European presence, will be an integral part of our strategy to realize that potential.”

This acquisition further strengthens Polaris’ position in the small electric vehicle market, building on the previous purchase of Global Electric Motorcars (GEM), an American manufacturer of electric vehicles.

Goupil and GEM produce complementary vehicles, and their combined portfolio provides Polaris with a lineup of small electric vehicles suited to a wide range of utilizations, spanning from people-movers to light-duty haulers. By coupling Goupil and GEM with the recent minority investment in Brammo, Polaris now possesses a solid foundation for future innovation in electric vehicle technology.

Pascal Duclos (Co-Founder, Goupil) says: “Joining Polaris presents us with the resources we require to grow into a stronger, more profitable business. Polaris and Goupil share similar values, as we both build upon a core of innovation and quality products. We are thrilled to become part of Polaris and look forward to expanding Goupil’s presence across all of Europe and into North America.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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