Zero Motorcycles to EICMA Milan Show

Electric Motorcycles

Zero Motorcycles will participate in the November 2011 EICMA motorcycle show in Milan, Italy, the company announced Wednesday.

Zero will be making its first-ever appearance at EICMA where the company plans to launch its 2012 model line. No information has been released on what specifically will be announced at the show and Zero plans to keep quiet until the event. EICMA was selected as the venue for the 2012 launch because it is the motorcycle industry’s most respected tradeshow for showcasing the latest products and trends. With Zero’s accelerating growth in Europe and across the globe, EICMA also fits into the company’s overall strategic plans.

Scot Harden (Vice President of Global Marketing, Zero Motorcycles) says: "As we’ve solidified our international distribution efforts by expanding into Australia, Canada and most recently Brazil, and with our longstanding relationships in the U.S and throughout Europe, our attendance at the 2011 EICMA show is a logical extension of our goal to continue growing the Zero brand on a global level.

"We are looking forward to seeing the response to our 2012 model line announcement especially in light of all the dramatic new features and improvements our engineering teams have accomplished. It’s also important for us from the perspective of reaching out to the European market as we roll out our dealer development program in key markets in Europe".

The new 2012 product lineup for Zero will be sure to excite and to showcase the accelerated technical development going on at Zero. Zero will be unveiling an all-new booth design similar to the display featured earlier this year at the 2011 MotoGP at Mazda Raceway Laguna Seca. The revamped booth will host interactive display kiosks, vibrant Zero Motorcycles imagery and of course, the entire all-new 2012 product line.

Zero can be found in the American Pavilion, hall #2, booth #G29. This is the 69th International Motorcycle Exhibition and will be held, Nov. 8-13, 2011.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).