Benelli Inaugurates 4th China Store

Benelli Motorcycles

In August, the fourth Benelli flagship store in China was inaugurated in Nanjing with a spectacular ceremony.

After the commercial success of Beijing, Shanghai and Jinan, the Company of the "Leoncino" is now present in the capital of Jiangsu, a metropolis with a modern character that is rich in history and culture, where the emperors of six Chinese dynasties had their residence.

The opening ceremony had been attended by the local authorities, managers and the press.

MotoforPeace, the Onlus that together with Benelli Q.J. and Zhejiang Qianjiang Motorcycle Co. LTD that had recently organized the "Red Crossing China," a motorcycle tour for humanitarian purposes across the People’s Republic of China, was also present at the event.

The new Benelli flagship store in Nanjing has been created not only as a mere point of sale and a service center but also as an excellent meeting platform for all the fans of the motorcycle Company from Pesaro.

A further step forward has been made to build a bright future for Benelli Q.J.

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Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).