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Cycle World Acquired by Bonnier

Motorcycle Industry News

This past spring, the publishing giant Hearst Corp. acquired over 100 magazines in a $900 Million acquisition that included Hachette Filipacchi Media titles.

Under Hachette was Cycle World, a motorcycle magazine that debuted in 1962. Hearst then moved Cycle World under its men’s magazine group, which includes Esquire.

But on Monday, it was reported that Hearst sold Cycle World to the Swedish publishing Bonnier Corp. Bonnier says it will incorporate Cycle World into its Outdoor Group, which includes Field & Stream and TransWorld Motocross.

The details and price of the acquisition were undisclosed, but it was reported in the New York Times that the estimated price was less than $10 million.

This acquisition Cycle World, which has a monthly circulation of 235,000, was part of Bonnier’s new financial strategy, which wants to give smaller titles more attention.

Regarding growth, Cycle World has shown gains in advertising. According to The Association of Magazine Media, ad pages were up 4.1 percent for the first half of 2011 over the first half of 2010.

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