Motorcycle Types Adventure / Dual-Sport Cycle World Acquired by Bonnier

Cycle World Acquired by Bonnier

Motorcycle Industry News

This past spring, the publishing giant Hearst Corp. acquired over 100 magazines in a $900 Million acquisition that included Hachette Filipacchi Media titles.

Under Hachette was Cycle World, a motorcycle magazine that debuted in 1962. Hearst then moved Cycle World under its men’s magazine group, which includes Esquire.

But on Monday, it was reported that Hearst sold Cycle World to the Swedish publishing Bonnier Corp. Bonnier says it will incorporate Cycle World into its Outdoor Group, which includes Field & Stream and TransWorld Motocross.

The details and price of the acquisition were undisclosed, but it was reported in the New York Times that the estimated price was less than $10 million.

This acquisition Cycle World, which has a monthly circulation of 235,000, was part of Bonnier’s new financial strategy, which wants to give smaller titles more attention.

Regarding growth, Cycle World has shown gains in advertising. According to The Association of Magazine Media, ad pages were up 4.1 percent for the first half of 2011 over the first half of 2010.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Moto Guzzi V85 TT Lineup First Look: Adventure and Travel

Sporting two touring-oriented ADV motorcycles, the 2021 Moto Guzzi V85 TT lineup returns with some motor and electronics package updates, and a bit more....

2021 American Flat Track Schedule: 17 AFT Rounds Planned

The 2021 American Flat Track schedule has been revealed, and it features 17 rounds running from March to October, and coast-to-coast. There are four...

2021 Aprilia RSV4 and RSV4 Factory First Look (11 Fast Facts)

There are quite a few updates to the 2021 Aprilia RSV4 and RSV4 Factory. None of them are revolutionary. However, taken together, they add...

Honda CRF110F EFI Long-Term Test: 11-Year-Old Tested

When we got a hold of the 2019 Honda CRF110F, we were reluctant to give it back. Test rider Ben Karsian was cutting his...

2021 Moto Guzzi V9 Lineup First Look: Bobber and Roamer Updated

The  Moto Guzzi V9 lineup of the Bobber and Roamer gets a significant update for 2021. There’s a new motor powering the two V9s,...

Tirox SnapJack SS First Look: Motorcycle Chain Maintenance Aid

Although single-sided swingarms are designed to simplify maintenance, if the motorcycle doesn’t have a centerstand, it doesn’t make working on your drive chain any...