Electric Motorcycles Zero Motorcycles Expands to Dealerships

Zero Motorcycles Expands to Dealerships

Motorcycle Industry News

Zero Motorcycles has expanded its current sales model to now include traditional motorcycle dealers as a point of purchase for retail customers.

The development of a traditional dealership program has been part of Zero’s strategic plan for more than a year as the company continues to ramp up its manufacturing capabilities.

The new dealership experience now provides consumers with a location to see and experience Zero’s expansive and rapidly growing product line all in one place.

Eight of the most recognized and largest multi-line dealers have signed on to carry Zero’s entire product line.

  • Malcolm Smith Motorsports (Riverside, California)
  • MotoWorld of El Cajon (El Cajon, California)
  • Escondido Cycle Center (Escondido, California)
  • Mission Motorcycles (Daly City, California)
  • NorCal MasterCraft (Sacramento/Pleasanton, California)
  • Grand Prix Motorsports (Littleton, Colorado)
  • C&C Sports (Brighton, Michigan)
  • Hitching Post (Fridley/Hopkins/South St. Paul, Minnesota)

John Lloyd (VP of Global Sales, Zero Motorcycles) says: "As we continue adding new motorcycles to our product line-up, consumers are looking to experience our products in more of a traditional retail setting that allows for them to touch and feel all of our bikes in one location and at one time.

"It has always been part of our strategic plan to add multi-line dealerships to the mix and the timing is now right for us to move in this direction. Dealers have been requesting we alter our sales model for the past few years so they could begin selling our products and we are now in a position to successfully do this."

The new dealership model for Zero will include the United States and Canada as part of the initial rollout and is a major transition in the development of Zero’s distribution model (Canadian dealership partners will be announced in an upcoming release).

Zero’s current sales channel is predominately internet-driven through zeromotorcycles.com, with consumer test rides being conducted by field representatives. Now interested buyers can go directly to their nearest Zero Motorcycles dealership to test ride and buy a Zero on-site. Once the official transition is completed, Zero Motorcycles will no longer sell motorcycles directly to consumers, unless purchasing from a powersports dealer is not feasible.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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