From May 1 to June 15, 2011, every motorcyclist in the USA can trade in their old helmet of any brand, for 20-percent MSRP off on the purchase of a new AGV helmet. This promotion is available to the public at all participating dealers.AGV goal with this “Trade In” program is to emphasize safety and awareness, an important matter and concern for all motorcyclists, that is always at the top of AGV’s priorities and daily operations.Roberto Sadowsky (VP of Operations at AGV Dainese USA) says: “Many times we receive calls from our customers asking for parts for ten year old helmets, but materials used in the fabrication of a helmet lose their integrity and performance with time. This gave us the idea to come up with a promotion that reflects and promotes the most important value for our brand: the safety of our riders.”AGV is distributed in the USA by Parts-Unlimited and Dainese USA. For more information please contact your Parts Unlimited dealership or AGV: firstname.lastname@example.org or 949-645-9500. Promotion is available at all participating dealers only. Visit agv.com for rules and restrictions.