News Ducati Adds to North American Team

Ducati Adds to North American Team

Ducati Company News

On Monday, Ducati announced the appointment of several key personnel to its North American team, strengthening the company’s commitment to the North American market.

Dominique Cheraki has assumed the newly-created role of General Manager, complementing the management of CEO Cristiano Silei. Cheraki joins Ducati from the role of Managing Director at the Ducati West Europe subsidiary

Dominique Cheraki says: “It is an honor to arrive in my new position with the company I have loved for so many years. I look forward to settling into my new position and further contributing to the tremendous success story that our North American business has been these past few quarters.”

Cheraki started with Ducati in 1998, first establishing the Ducati France subsidiary. Cheraki then oversaw the brand operations in the Benelux and Scandinavia, finally merging them in January 2010 to form the new Ducati West Europe organization.

In addition to Mr. Cheraki there are three additional new members of the Ducati team. Christopher Pearson has joined Ducati as Commercial Director for Canada. Pearson- who has over fifteen years experience in the motorsports industry- will lead Canadian sales & marketing activities.

Tom Buttleman has been appointed as the North American Network Development Manager. Buttleman is tasked with further strengthening the dealer network and managing the brand’s retail identity. Also in the area of dealer support, the newly created position of Dealer Marketing Coordinator has been assigned to Ryan Speer. Speer will be working with the dealer network in order to directly support their Ducati marketing activities.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2021 Beta 300 RX First Look: Limited-Edition Motocross Motorcycle

Beta, the boutique Italian motorcycle manufacturer known for its enduro, dual-sport, and observed trials motorcycles, is making a move into the motocross market with...

Pirelli Sport Demon Street Tires: Long-Term Review Begins

The Metzeler Lasertec tires that arrived as standard equipment on my 2015 Triumph T214 Bonneville had served me well. But, with 7,012 miles on...

Voxan Wattman Land Speed Record Electric Motorcycle First Look

Almost totally unknown in the United States, Voxan Motors was founded in 1995 in France by Jacques Gardette. Voxan began life building a variety...

2021 Kawasaki KX450XC and KX250XC First Look (8 Fast Facts)

Capitalizing on the dirt bike sales boom, Kawasaki is jumping into the cross-country market with the all-new 2021 Kawasaki KX450XC and KX250XC.

2021 Kawasaki KX450 and KX250 First Look (9 Fast Facts)

For 2021, we see a consolidation of the chassis of the Kawasaki KX450 and KX250 motocross motorcycles. While the two motors are distinctive, the...

Harley LiveWire: Debut Journey from Mexico to Canada Via WCGH

The Coronavirus pandemic has halted vacation plans for many, including those of Diego Cardenas. The Californian had planned to spend his 50th birthday in Spain...