News Japan Motorcycle Market: March 2011 Stats

Japan Motorcycle Market: March 2011 Stats

Japan Motorcycle Production/Export Data

The Japanese motorcycle market took a major hit after the devastating Earthquake and subsequent tsunami on March 11.

For the month of March, Japanese motorcycle production was down 41.5 percent. The Japanese Automobile Manufacturers Association reported that 37,841 units from Yamaha, Suzuki, Kawasaki and Honda were produced, compared to 64,711 units in March of 2010.

With 13,419 motorcycles produced, Suzuki was highest for March 2011. Second was Yamaha with 9,719 motorcycles, then Honda with 8,860 and Kawasaki with 5,838.

Jama reports that domestic motorcycle sales (factory shipment) in March 2011 stood at 37,856 units, a decrease of 10.8 percent as compared with the same month of the previous year.

Following is a breakdown of domestic March 2011 sales from the Japanese motorcycle market:

  • 50cc or under / 24,607 units, down 12.7%
  • 51 – 125cc / 8,132 units, up 8.4%
  • 126 – 250cc / 3,228 units, up 10.9%
  • Over 250cc / 1,889 units, down 51.1%

As for exports, 44,971 motorcycles were shipped compared to 49,792 units total recorded in March 2010, which is a decrease of 4,821 units or 9.7 percent:

  • Honda 6,394
  • Suzuki 15,681
  • Yamaha 15,255
  • Kawasaki 7,641
  • Total 44,971

JAMA reports that the total value of motorcycles exported for March 2011 was $434.38 million including $308.957 million for motorcycles and $125.423 million for parts. This is a decrease of $16.89 million or 3.7% as compared with $451.27 million recorded for the same month of the previous year.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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