Motorcycle Types Cruiser Sturgis Obtains Federal Trademark

Sturgis Obtains Federal Trademark

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Sturgis Motorcycle Rally News

Sturgis Motorcycle Rally, Inc., owners of the portfolio of Trademarks and Service Marks related to the world famous Sturgis® Motorcycle Rally, announced today that its word mark STURGIS® has obtained a Federal Trademark Registration in connection with Sturgis Rally goods and services.

John E. Johnson (Board member and longtime Sturgis-area Businessman) says: “This was certainly anticipated for a number of months, but is nevertheless an exciting development for the future protection, promotion and long-term health of the Sturgis® Motorcycle Rally.

“It also helps to further solidify the future of charitable giving offered from several organizations around the Sturgis-area through licensed use of the marks.”

Distributors and retailers of Sturgis Rally-related merchandise can be certain they are purchasing authorized and officially licensed STURGIS products simply by sourcing it through one of the Licensees listed below.

Questions regarding the licensing program of the Sturgis® Motorcycle Rally can be directed to Lisa Weyer, a Licensing Agent for SMRI, at 605.347.5336 or



Good Sports, Inc. / Hot Leathers

Tom’s T’s

Apparel, Headwear, Glassware,

Novelty & Souvenir Items






Black Hills Rally and Gold

Noble Wear, Ltd

Headwear, Glassware, Pins,

Patches and Souvenir Items





Jack Daniels Image Sellers

M & J Distributing




Shirts, Headwear and Souvenir Items


Capsmith, Inc.

C & D Sales

Headwear & Flags





Valiant Vineyards





Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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