In the world of motorcycle racing, Valentino Rossi simply rules when it comes to endorsements. But besides being the legendary name behind Ducati and Dainese leathers, Rossi also has a namesake in the fashion industry.
The big name in fashion immediately recognizable with Rossi is Diesl, a designer jean company from VR46’s native Italy. The Diesel brand has its Indian head patch on Rossi’s leathers.
And now Rossi has become recognizable with another major brand, the Oakley eye-wear company. On Monday, he joined the Oakley family as a brand ambassador.
Valentino Rossi (Ducati MotoGP) says: “I chose to work with Oakley because they share my ambitious nature. Their focus on technology and innovation is what makes the quality of Oakley products so exceptional.”
Rossi currently endorses Oakley’s holbrook Sunglasses, and is working with the company to design the VR46 Signature Holbrook edition. In Italy and Spain, it’ll be Rossi’s mug that becomes the symbol of the iconic sunglasses company.
Scott Bowers (SVP of Global Marketing and Brand Development, Oakley) says: “Valentino’s thirst for adrenalin fits the Oakley brand perfectly. He continually pushes performance to the limit, and he respects the fact that we earned our authenticity by doing the same.
“In all the sports that demand the best vision possible, world-class athletes depend on Oakley eyewear technology for the ultimate in performance and protection. Valentino respects and appreciates that fact. In addition to his record-breaking successes, he is known for his outgoing nature, and Oakley style speaks to his unique personality. We are honored that he has joined us to serve as a brand ambassador.”
For 2011 MotoGP, Rossi moved to the Ducati Team after seven years with Yamaha, and is now teammates with the American Nicky Hayden. Rossi, who is a nine-time World Champion, took seventh at the opening round of 2011 MotoGP at Losail International Circuit, Qatar.