Motorcycle Racing News Indy Motor Speedway Appoints PR Manager

Indy Motor Speedway Appoints PR Manager

Motorcycle Industry News

Veteran sports publicist Tom Surber recently joined the Indianapolis Motor Speedway as public relations manager.

Indiana native Surber will be responsible for media relations and promotions for IMS and its three world-class events, the Indianapolis 500, Brickyard 400 and one of two MotoGP events in the states, the Red Bull Indianapolis GP.

Tom Surber says: "As a native Hoosier, I’ve always had the greatest respect for the history, tradition and majesty of the Indianapolis Motor Speedway and what it means to sports fans around the world. Having the opportunity to work for IMS is a tremendous honor, and I look forward to the challenges ahead."

Surber comes to IMS after working as media information manager at USA Track & Field, the national governing body for track & field, long distance running and race walking, since 1987. He assisted local, regional and international media with coverage of competitions worldwide, including the IAAF World Championships, and has worked with U.S. Olympic greats such as Carl Lewis, Michael Johnson and Jackie Joyner-Kersee.

During his tenure at USATF, Surber also assisted with game-day operations for the Indianapolis Colts and was statistician for NBC’s television coverage of Notre Dame home football games.

Surber also served as media/public relations manager for the Indianapolis Checkers hockey team from 1985-87 and worked during the early 1980s on the sports staff at WPFR-FM and WTWO television in Terre Haute, Ind.

Mark Dill (IMS Vice President of Marketing and Public Relations) says: "I’m excited to welcome Tom to our talented, dedicated staff of professionals. Tom’s vast experience in sports public relations will strengthen existing relationships with worldwide media and find new avenues to promote IMS and its extraordinary events."

Surber received a bachelor’s degree in journalism, with a minor in broadcasting, in 1980 from Indiana State University in Terre Haute.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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