FMF Racing Extends XDL Partnership
In 2009 FMF Racing took the big step of supporting XDL’s national championship competition, renaming it the FMF Cup.
Since that time, the XDL Championship Series has put Inside XDL on Versus, executed a demo at the ESPN’s Summer X Games, and for 2011 upgraded its schedule to include both MotoGP events and no less than three city venues.
Donnie Emler Jr. (FMF Marketing Director) says: "The amount and quality of growth we’ve seen with XDL mirrors the phenomenal growth of our APEX line of street products so continuing the FMF Cup was a no-brainer.
"In addition, FMF is breaking into more and more international markets and we think XDL will eventually be able to help us solidify our brand presence in far off places like India, China and Indonesia."
Randy Grube (XDL founder) says: "FMF Racing has been a great partner for us for many year now and I think this year, we’ll be taking the partnership to a whole new level. We’re making a strong effort to expand the XDL audience to Moto and action sports and I think we have real synergies in that area."
The FMF Cup will be part of every XDL Championship Series event in 2011, which includes the following schedule:
- Round 1: Daytona Beach, FL – During Daytona Bike Week – @ Daytona International Speedway – March 9 – 12
- Round 2: Phoenix, AZ – During AZ Bike Week – @ Downtown Scottsdale – April 1 & 2
- Round 3: Nashville, TN – XDL Freeride Festival – @ Nashville Superspeedway – June 10 & 11
- Round 4: Monterey, CA – With MotoGP – @ Downtown Monterey – July 22 & 23
- Round 5: Indianapolis, IN – With MotoGP – @ Downtown Indianapolis – August 26 & 27
Don Emler started FMF Racing out of his garage in 1973. Over 35 years later and Don Emler is still working on the next big thing in his 90,000 sq. ft. garage. FMF Racing produces everything 100-percent in house using premium American made materials.
XDL is the only championship of its kind and is the leader in reaching the core 20-year old sportbike demographic. Each XDL event features the world’s most skilled sportbike riders squaring off in seven unique competitions for over $10,000 in prize money. Since its inception in 2006 the series has built a global following in places as far off as India, Indonesia, China, Japan, Australia, France, Thailand and Eastern Europe, and in the process emerged as the fastest growing action sport in America.