Motorcycle Racing News Suzuki Sponsors Racer Elena Myers

Suzuki Sponsors Racer Elena Myers

2011 AMA SuperSport

American Suzuki announced the signing of Elena Myers to a unique AMA Pro Road Racing sponsorship program today at the New York International Motorcycle Show.

Steve Bortolamedi, from Suzuki, took the honors and explained some of the details around the signing of Elena Myers, who will compete in the 2011 AMA Pro SuperSport Championship aboard the all-new 2011 Suzuki GSX-R 600 motorcycle.

Her effort will be backed by a unique motorcycle-racing sponsorship program to help drive awareness of American Suzuki’s social media efforts through Facebook.

Elena will interact with Suzuki motorcycle racing fans by selecting a Facebook user’s comment from each of her post race reports and display it on the tank of her GSX-R600 for inspiration during the following AMA Pro Road Race weekend.

Elena is contracted to Team Hammer for 2011 and will run out of the M4 Suzuki truck. Myer’s will campaign a brand new 2011 GSX-R600 decked out with special SuzukiScoopFans facebook graphics.

She will run the entire East and West Regions in the 2011 AMA Pro SuperSport schedule with the West Region being her home region for scoring points.

Elena Myers (2011 Suzuki GSX-R 600) says: "I’ve been on facebook for a couple years now, and let me say, I’m a really big fan of it," said Myers. "It’s been a great way for me to communicate and connect with fans all over the world. That said, I’m extremely excited to be riding for SuzukiScoopFans for the 2011 season.

"For me, it’s an amazing opportunity because it’ll help get my name out more to fans other than those of road racing, and also give me an even better way to connect with fans.

"On the technical side of things, I’m also very excited to ride the 2011 GSX-R. I have some of the best in the industry working on my team so the whole package will really be great."

Elena Myers’ first event of the year will be during Bike Week at Daytona International Speedway in Daytona Beach, FL on March 10-12, 2011.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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