Motorcycle Racing News Ducati Sales Up 35 Percent for 2010

Ducati Sales Up 35 Percent for 2010

Motorcycle Sales

Ducati North America is proud to announce a tremendous close to 2010, posting retail gains of 35 percent in December over the same period in 2009.

The company announced retail sales growth of eight percent in the third quarter and nine percent in the fourth quarter of 2010, defying the trend of an industry that declined 15 percent and 14 percent in each respective quarter.

The Italian manufacturer closed the year with record market share in North America due to a combination of innovative new product, dealer network support and dynamic marketing programs.

In 2010, Ducati introduced a host of exciting new products that contributed to the company’s retail success in North America including, the Hypermotard 796, Hypermotard 1100EVO and EVO SP; Monster 696 ABS, Monster 796, 848EVO Superbike, 1198S Corse Superbike and the Multistrada 1200 family.

The Ducati Performance department; which oversees accessories, apparel and spare parts, followed the positive trend set by motorcycle sales. In 2010, spare part sales were up seven percent, accessories up five percent and apparel sales increased a phenomenal 24 percent. The company has more innovative programs set for 2011 that promise to deliver a further increase in performance sales.

Ducati’s marketing programs were another cornerstone of the brand’s 2010 successes. Ducati raced and won the Pikes Peak International Hill Climb with the versatile Multistrada 1200 and re-signed American MotoGP rider, Nicky Hayden.

Perhaps the most exciting was the addition of Italian icon, Valentino Rossi, to Ducati’s MotoGP racing team. Ducati prominently appeared in blockbuster films including Wall Street: Money Never Sleeps, Knight & Day and Tron Legacy.

The Ducati Islands were the off-track center of attention at the three international road races in the United States, while the Ducati Academy redefined the standard in dealer training. Unveiled at November’s EICMA Milan Motorcycle Show, the new-for-2011 Ducati Diavel has set the stage for further success the New Year.

To compliment all of the above Ducati received numerous industry awards including Best Open Streetbike (Multistrada 1200 S Sport) from Cycle World magazine and Manufacturer of the Year from MotorcycleUSA.com.

‘We are very satisfied with Q3 and Q4 results, with a solid growth from 2009 and a record market share. These achievements mark the turning point for Ducati in North America," said Cristiano Silei, CEO of Ducati North America. "We are extremely excited about our potential for 2011 with the arrival of the Diavel complimenting our outstanding product line-up and our marketing and dealer support programs coming into full fruition."

For more information about Ducati North America, and Ducati’s line of performance motorcycles; please visit ducatiusa.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Moto Guzzi V7 Stone 100th Anniversary First Look

Back in December, we gave you a first look at the new 2021 Moto Guzzi V7 lineup. The big news was an increase in...

2022 Triumph Bonneville Bobber First Look (11 Fast Facts)

The 2022 Triumph Bonneville Bobber enjoys a wide range of updates that include functional and aesthetic. The changes are, in part, to meet Euro...

2021 MV Agusta Dragster RR SCS RC First Look (9 Fast Facts)

The 2021 MV Agusta Dragster RR SCS RC is the new flagship of the urban-brawling Dragster lineup. The RC stands for Reparto Corse, and...

2022 Triumph Bonneville T100 First Look (9 Fast Facts)

The Triumph Bonneville T100 gets a more powerful and higher-revving motor for 2022,  along with a lighter chassis and upgraded suspension as the British...

2022 Triumph Street Twin First Look (7 Fast Facts)

The best-selling Triumph Street Twin is back with motor changes to meet Euro 5 standards, upgraded styling, and a classy new variant. Let’s take...

2021 Harley-Davidson Pan America 1250: 150 HP ADV [17 Fast Facts]

Harley-Davidson officially unveiled Monday its all-new adventure touring motorcycles, the 2021 Pan America 1250 and Pan America 1250 Special. The Motor Company released all the...