2010 Yamaha Sales Results
India Yamaha Motor sold 350,264 motorcycles in 2010, compared to 267,895 motorcycles in 2009, a growth of 30.7% over the previous year.
The domestic Indian market recorded motorcycle sales of 258,987 units in 2010, up from 218,625 units in 2009-a growth of 18.5%. Export sales increased 85% from 2009 to 2010. In 2010, 91,277 motorcycles were moved, in contrast to the 49,270 units in 2009.
"We are pleased with our achievements this year, wherein we have been able to strengthen our brand image and cement our place in the hearts of our esteemed customers," Mr. Hiroyuki Suzuki, CEO and Managing Director, India Yamaha Motor told Ultimate MotorCycling.
"Along with achieving several milestones, the year was marked by various new initiatives to enhance our relationship with our customers.
"All our product launches replicated Yamaha’s DNA of Performance, Innovation & Design and are in sync with consumers’ expectations," Suzuki says.
"Our initiatives such as the Yamaha Safe Riding Science, R15 One Make race, Yamaha Fiesta, Yamaha Riding Clinic, Pan India SZ Tour Rally were organized to promote biking culture in India while practicing safe riding techniques," Suzuki explains.
"We are confident that we will build on our success of 2010 with a strong performance in 2011 as well."
Yamaha made a serious push in the 150cc+ commuter segment with the launch of 153cc SZ series (SZ, SZ-X & SZ-R motorcycle models) and also cemented its position in the entry-level segment with two important launches-the YBR 110 and YBR 125.
The company also strengthened its position in superbike segment by launching the FZ1 liter-class upright sport motorcycle in December.
A Yamaha spokesperson says the company "aims to further its global legacy of being a brand that is refining the motorcycling culture in India by providing bike enthusiasts with the combined thrill of technological superiority and artistic brilliance."