New Delhi, India
India Yamaha Motor Pvt. Ltd. unveiled the new 153cc 2011 Yamaha SZ-R, adding a new credo for the motorcyclists in India with the archetype Yamaha DNA of performance, innovation and design.
The SZ-R gives the 150cc motorcycle commuters a sporty edge apart from delivering just enough power, comfort and style. The Yamaha SZ series of motorcycles launched in Aug. of 2010 and aggressive pricing of Rs 49,000 ($1,081.68 USD) have been in high demand as they gain popularity across India.
Motorcyclists in India have been demanding a disc brake version which is now available in SZ-R. Yamaha India is confident that the new motorbike models will once again capture the hearts of our motorcycle buyers and will further consolidate their position in the market against Honda Hera and up and coming Mahindra & Mahindra.
Mr. Hiroyuki Suzuki (CEO of India Yamaha Motorcycle) says: "India is one of the key markets for Yamaha and we have been constantly shifting gears to transform the market from utility to pleasure & lifestyle.
"Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking.
"After the successful launch of our superbikes and 150 cc bikes in the Indian market over the last 3 years, we are adding new bikes to our portfolio corroborating Yamaha’s continued commitment to provide world-class products to its consumers."
In essence, the 153cc SZ-R is a sporty version of SZ-X stylish commuter. The more muscular SZ-R is targeted at commuter customers with their sportbike-oriented interests and is designed to create the sensation of "high speed", in the words of Yamaha India.
The motorcycle comes complete with front disc brake, tachometer and has a tank protector added to the fuel tank to make it appear even larger. Furthermore, the shroud from the standard SZ-X motorcycle model is replaced by an aerodynamic spoiler that extends out in the same silver coloring as the side covers.
The Yamaha SZ-R also has clear lens turn signals, colored handle grip end bar, painted muffler end caps along with special graphics. The SZ-R is priced at Rs 55,500 ($1,214.13 USD) and will be available in 3 color options: Quality Black, Quality Red and Quality Blue.
With the launch of the SZ-R, Yamaha is all set to provide Indian motorcycle riders a chance to experience a well engineered, comfortable, stylish new motorcycle, which lies at the heart of the new Yamaha creation.
For 1200 bucks it sounds like a bargain. The only part I don’t understand is how does a guys with the last name Suzuki become CEO of Yamaha?