News BMW Motorcycles Get Sirius XM Radio

BMW Motorcycles Get Sirius XM Radio

Motorcycle Communications

BMW Motorcycles and Sirius XM Radio (Nasdaq: SIRI) have announced that beginning with January 2011 production, BMW Motorcycles will offer Sirius as standard equipment on new radio-equipped Model Year 2011 BMW R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles.

BMW Motorcycle will include an introductory one-year subscription to the “Sirius Everything” package with the purchase of every new radio-equipped RT, GT and GTL Touring Motorcycles produced from January 2011.

Pieter de Waal says: “BMW Motorcycle owners expect exceptional performance and our customers seek out the best riding experiences,” explains the Vice President, BMW Motorcycles.

“Audio entertainment is one of the pleasures of riding a Touring Motorcycle, and we are very excited to have Sirius become standard equipment on our new Touring Motorcycles, providing the perfect soundtrack for the perfect ride.”

Steve Cook says: “BMW Motorcycles set the standard for high performance and style, and now their customers are able to enjoy the premium audio entertainment experience of Sirius,” explains the Group Vice President and General Manager, Automotive Division, Sirius XM Radio.

“We are thrilled to provide BMW Motorcycle customers with more than 135 channels of unique, fun, and memorable programming to experience the excitement of the open road.”

The “Sirius Everything” package delivers more than 135 channels of premier sports, news, talk, entertainment and commercial-free music programming plus traffic and weather information.

All new Model Year 2011 BMW R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles will include a factory-equipped satellite radio and a one-year introductory subscription to the “Sirius Everything” package.

After the introductory one-year subscription, the Sirius service will be subject to the standard rates. For more information on Sirius, please visit www.Sirius.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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