News India Yamaha & Suzuki Oct Increases

India Yamaha & Suzuki Oct Increases

India Motorcycles

Triggered by the success of new motorcycle launches this year as well as an upturn in consumer sentiment, India Yamaha Motorcycle has registered a growth of 19.2% in sales during October 2010 as compared to the corresponding period last year.

It sold 37,251 units in October 2010 vs. 31,247 units sold in October 2009. In domestic markets, the company sold 31,791 units in October 2010 as compared to 26,879 units in the same month last year.

The export figures stood at 5,460 units in October 2010 while 4,368 units were exported in October 2009.

Koji Arai (Yamaha) says, “We are overwhelmed with the encouraging response we have been receiving for our premium segment bikes such as YZF-R15 & FZ series including new limited edition FZ series bikes.”

“Our recently launched powerful commuter SZ models and entry level bikes – YBR 125 and YBR 110 have also been acknowledged in the market and have boosted our sales. We are trying our level best to fulfill the huge orders and meet the expectations of our esteemed customers this festive season.”

Suzuki Motorcycle India Pvt. Ltd., a subsidiary of Suzuki Motor Corporation, has sold 25,439 units in Oct 2010 vs. 15,849 in Oct 2009, listing an impressive growth of 61% over its sales in Oct 2009.

This increase of motorcycle sales is attributed to the tremendous response to the product line-up GS150R, ACCESS 125 and the recently launched SLINGSHOT from the house of Suzuki Motorcycles.

Atul Gupta (Suzuki) says: “We have received very good response from the market to all our products including the newly-launched, Suzuki SlingShot. We are committed to continue this growth momentum in future.”

India Yamaha Motor, however, is not satisfied only with its rising sales; it also wants to project itself as a global brand among the Indian consumers.

The company is making continuing efforts to enhance consumer trust by conducting various marketing initiatives like Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids.

The company is also focusing its efforts on strengthening its dealer network in tier-2 & tier-3 cities and increasing sub-dealers in rural areas too.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Indian Challenger Lineup First Look: Photos, Prices, and Colors

The performance-oriented Challenger bagger lineup from Indian returns for 2021, with three models to choose from. All three 2021 Indian Challenger models get the...

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...