India Motorcycles
Triggered by the success of new motorcycle launches this year as well as an upturn in consumer sentiment, India Yamaha Motorcycle has registered a growth of 19.2% in sales during October 2010 as compared to the corresponding period last year.
It sold 37,251 units in October 2010 vs. 31,247 units sold in October 2009. In domestic markets, the company sold 31,791 units in October 2010 as compared to 26,879 units in the same month last year.
The export figures stood at 5,460 units in October 2010 while 4,368 units were exported in October 2009.
Koji Arai (Yamaha) says, “We are overwhelmed with the encouraging response we have been receiving for our premium segment bikes such as YZF-R15 & FZ series including new limited edition FZ series bikes.”
“Our recently launched powerful commuter SZ models and entry level bikes – YBR 125 and YBR 110 have also been acknowledged in the market and have boosted our sales. We are trying our level best to fulfill the huge orders and meet the expectations of our esteemed customers this festive season.”
Suzuki Motorcycle India Pvt. Ltd., a subsidiary of Suzuki Motor Corporation, has sold 25,439 units in Oct 2010 vs. 15,849 in Oct 2009, listing an impressive growth of 61% over its sales in Oct 2009.
This increase of motorcycle sales is attributed to the tremendous response to the product line-up GS150R, ACCESS 125 and the recently launched SLINGSHOT from the house of Suzuki Motorcycles.
Atul Gupta (Suzuki) says: “We have received very good response from the market to all our products including the newly-launched, Suzuki SlingShot. We are committed to continue this growth momentum in future.”
India Yamaha Motor, however, is not satisfied only with its rising sales; it also wants to project itself as a global brand among the Indian consumers.
The company is making continuing efforts to enhance consumer trust by conducting various marketing initiatives like Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids.
The company is also focusing its efforts on strengthening its dealer network in tier-2 & tier-3 cities and increasing sub-dealers in rural areas too.
