Victory Motorcycles: Record Q3 Sales

Victory Posts Record Sales

Think about a business that reports a 116 percent sales increase in one quarter. That’s what the On-Road division of Polaris (Victory Motorcycles) did in the 3rd quarter of 2010.

Unit sales increased more than 50 percent in North America. In an economy where recreation is playing second-fiddle to groceries, it is clear that America’s Victory Motorcycles has found a way to make a quality product and find a market for it.

We love Victory’s spirit toward American quality traditions. But according to a recent report from Polaris Industries, sales of Victory Motorcycles increase outside North America, with sales up over 100 percent. At this rate, they may well be the most appropriately named motorcycle in the world.

Earlier this year, Victory Motorcycles revealed its 2011 line-up of motorcycles to its dealer body at the annual Polaris Industries dealer meeting near Orlando, Florida.

In addition to the introduction of 2011 motorcycle models was the announcement of a 106 C.I. engine for all models, the addition of a new “100,000 mile” transmission to all models, and the introduction of the new Cross Roads Custom, a highly configurable motorcycle designed to be as unique as the individual owner.

Also announced was the addition of a touring top case specifically designed for the Cross Roads and Cross Country motorcycle as well as new accessories and exhaust systems.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).