On Sept. 15, the motorcycling media and VIPs along with Aliso Viejo city officials took part in Schuberth Motorcycle Helmets North America’s official Grand Opening.
Marcel Lejeune, Schuberth CEO, Mayor Phillip Tsunoda of Aliso Viejo, Aliso Viejo Community Association Board President Ross Chun, and Randy Northrup, General Manager, cut the ribbon officially opening the Schuberth North America business. "We are excited to re-introduce the North American market to our award winning, German-engineered motorcycle helmets, accessories, and customer service effort through a network of exclusive dealers this November," says Northrup.Schuberth North America is a branch of Schuberth GmbH in Magdeburg, Germany, providing innovative, protective motorcycle helmets. On June 29, 2010, Schuberth North America also announced its membership in the Motorcycle Industry Council, a non-profit, national trade organization created to promote and preserve motorcycling and the U.S. motorcycle industry. Due to the level of experience of the Schuberth North America management team, the new subsidiary was welcomed as a voting member. Sarah Schilke, Marketing and Technical Communications Manager, is also current board member of the Motorcycle Industry Council.