Chicken Hawk Racing & PowerPutterMedia

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Motorcycle Industry News

PutterPowerMedia, a full-service powersports marketing agency, is proud to announce that it has been selected as the agency of record by Chicken Hawk Racing, the leader in tire warmers for racing and track-day applications.

David Podolsky (Founder and President of Chicken Hawk Racing) says, “I’m really excited about working with Eric at PutterPowerMedia. His enthusiasm, hands-on motorcycle knowledge, professionalism and contacts in the industry will better allow us to effectively communicate with the media, consumers and others in the business.”

“We’re continually growing our product line by advancing tire-warmer technology, introducing new products and making improvements to existing models. These achievements can be hard for customers to perceive because tire warmers basically look similar and there is so much information about them out there.”

“There is no better way to get our message across and drive sales than with a combination of advertising, media relations and customer outreach. With ongoing R&D driving our products and PutterPowerMedia telling our story, we’ll continue to stay ahead of the competition.”

PutterPowerMedia is headed up by Eric Putter, a 25-year powersports-industry veteran with extensive editorial credits and marketing experience at OEMs, aftermarket manufacturers and distributors, retail businesses and racing organizations.

As the agency of record, PutterPowerMedia will be responsible for Chicken Hawk Racing’s strategic communication and will undertake a program of media outreach in order to enhance the company’s brand image and bottom line.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).