Motorcycle Racing News Roaring Toyz / Cycle Sounds Alliance

Roaring Toyz / Cycle Sounds Alliance

Motorcycle Industry News

It was recently announced that world champion custom sportbike builder Robert Fisher, President of Roaring Toyz and Ed Files, President of Cycle Sounds, created an alliance by developing a “mini distributor/volume retailer” dealer relationship.

Robert Fisher says: “We weren’t even considering carrying any type of audio equipment until we heard Cycle Sounds’ sportbike system…the sound was incredible! I believe we are now their largest sportbike dealer in the nation and have recently started installing these systems on customer’s bikes at all of the rallies we attend.”

Robert’s custom sportbikes have been featured in dozens of national and international magazines and a season on the television show “Metric Revolution” garnered him national attention among the masses.

Robert has quite a diverse motorcycle background…he began Roadracing in 1995 and has earned literally hundreds of wins. He has raced the legendary Daytona 200 and now competes with Team in AMA Pro Racing’s SunTrust Moto-GT series.

Ed Files (President of Cycle Sounds) says: “We aligned ourselves with what we feel is one of the most creative, innovative and talented icons in the sportbike industry…his products are all state-of-the-art. We have very similar business philosophies and look forward to the development of more products for the sportbike segment.”

These are the only audio systems designed and engineered specifically for the motorcycle market and complete sportbike systems start at only $249.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Triumph Tiger 850 Sport Review (13 Fast Facts)

Marketing is a funny thing. Usually, manufacturers exaggerate the displacement in model names—even if only by a little bit. However, in the case of...

2021 Harley-Davidson Street Glide Special First Look (5 Fast Facts)

The 2021 Harley-Davidson Street Glide Special changes this year focus on new colors and finishes. However, there are some other updates worth discussing. The...

2021 DOT Certified Helmet Performance Testing Update

We provide some deep insight into the latest 2021 DOT Certified Motorcycle Helmet performance testing, from failure rate to suggestions for regulators.

2021 Benelli TRK502 Review (15 Fast Facts for Sport-Touring)

Last month we tested the 2021 Benelli TRK502X adventure motorcycle and came away impressed. At first glance, the standard TRK502 doesn’t seem that much...

2021 Harley-Davidson CVO Road Glide First Look (6 Fast Facts)

The 2021 Harley-Davidson CVO Road Glide is here, and it’s louder and sleeker than ever—plus it has some wild new wheels. Here’s what’s new...

2021 Houston 3 Fantasy Supercross Tips (11 Fast Facts)

The 2021 Monster Energy Supercross Championship Series is off to a mind-boggling start. The playing field is so level that the bubble is right...