Sturgis: Legends Ride Selling Out Again

Sturgis News

Word is spreading that the Legends Ride is the ride to be on during the Sturgis Motorcycle Rally.

The August 9th Legends Ride, one of the largest charity-celebrity events in motorcycling, is on track to be at full capacity once again in 2010. This is the third year for the Ride, and it sold out the first two years.

The Legends Ride begins in Deadwood and takes riders on a scenic path to Sturgis and the Legendary Buffalo Chip through the Black Hills of South Dakota. Celebrities and the nation’s top bike builders will join the riders.

The Legends Ride raised nearly $100,000 for its charities in its first two years. Contributions from the 2010 Ride will benefit The Sky Ranch For Boys and the Sturgis Motorcycle Museum.

George Milos (executive director of the Deadwood Chamber of Commerce) says: "The Legends Ride continues to gain momentum as the premier ride during the Rally, and it’s great to see such charity and support from riders. 2010 looks to be bigger and better, and we look forward to donating even more to charity and having a lot of fun while we’re at it."

An all-star roster of celebrities are scheduled to participate including Pee Wee Herman (Paul Reubens), America’s Most Beloved Survivor, Rupert, and Lorenzo Lamas, plus masterbuilders Roger Bourget, Brian and Laura Klock, Michael Prugh, Mike "Kiwi" Tomas and many more. Rod Woodruff, the Buffalo Chip’s owner, said "We’re all thrilled with the generosity shown by Legends Riders and look forward to making it all look good to a national television audience."

Legends Ride riders donate $150 to participate in the ride, 100 percent of which goes to the two charities. That tax-deductible contribution entitles the Riders to participate in the pre- and post-ride events in Deadwood and at the Buffalo Chip.

Other benifits of paticipating include: free parking, complimentary food and drink at the post-Ride reception, meet-and-greet opportunities with master builders and celebrities, a special souvenir gift pack and attendance to concert performances by Trailer Choir, Buckcherry and ZZ Top.

The pre-Ride schedule in Deadwood runs from 11 a.m. to 2:30 p.m. at the Silverado-Franklin Historic Hotel and Gaming Complex on Deadwood’s Main Street.

Other Deadwood Legends Ride event locations include the Deadwood Tobacco Co., where riders can enjoy a stogie with tobacconists and avid motorcyclists John and Vaughn Boyd.

The Silverado-Franklin will also showcase the works of top motorcycle and Black Hill’s artists. The riders depart Deadwood at 3 p.m. as the convoy heads through the Black Hills and Vanocker Canyon before reaching the Buffalo Chip for the pre-concert reception and auction, which begins at 5 p.m.

The 2010 Legends Riders will also have a chance to bid and ride away from the reception on the 2K10 bike built by Michael Prugh and students at Western Dakota Tech in Rapid City.

This is truly a custom bike, designed by Michael Prugh with parts actually manufactured just for this one-of-a-kind Screaming Eagle-powered bike built specifically to support the Legends Ride. Prugh, of Prugh Design, has been a feature builder of the Discovery Channel’s Biker Build-Off series, and has been featured in numerous industry publications.

Lon Nordbye (Buffalo Chip Sponsorship Director) says: "This bike is an absolute work of both form and function. The conclusion of the live auction, it can be assured that its owner will be riding off with one of the best custom motorcycles built in 2010."

The Legends Ride is sponsored by the Deadwood Chamber of Commerce, Deadwood Tobacco Company, Silverado-Franklin Historic Hotel and Gaming Complex, Anheuser-Busch, Inc., Black Hills Harley-Davidson, First Interstate Bank, Hot Leathers, Interstate Battery Systems of America, Inc., Knology, K & G Cycles, Pepsi Cola Bottling Co., Progressive Insurance, the Renewable Fuels Association and Victory Motorcycles.

For more information or to purchase tickets, visit or call (605) 347-9000.